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- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
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- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
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Monthly Archives: September 2012
Mad Men, A Fictional Show and A Real Advertising Battlefield
Although Jon Hamm was still wearing his signature smile, I was upset sitting in front of TV when I saw Mad Men went home empty-handed on 2012 Emmy Awards ceremony last Sunday night. The critically acclaimed show caused a stir … Continue reading
Posted in Uncategorized
Tagged Advertising, fashion industry, Mad Men, reviving old brands
4 Comments
Personify your brand
During the summer internship, when I was asked to create an official sina weibo account (the Chinese version of twitter) of our PR agency, the first idea came to my mind is that I want a picture of a lady … Continue reading
Posted in Uncategorized
2 Comments
Sometimes It Sells When You Quit Talking
Alfred Hitchcock was one of the most eminent thriller directors of Hollywood. The way he produced suspense in his movies has been replicated repeatedly by following generations of his counterparts. But he also acted. As a matter of fact, he … Continue reading
Posted in Uncategorized
2 Comments
Racist Barista at Starbucks Paris
As I’m getting addicted to the green tea lemonade at Starbucks these days, I’m quite shocked when I came across this on the Huffington Post a couple days ago. Instead of writing the customer’s name, an employee at a Starbucks … Continue reading
What Is Your Nail Color Today?
I bought a pink nail polish AGAIN this weekend when I was shopping in the Beverly Center. Actually, I have already got more than 15 colors in my house. But I just cannot stop buying more colors to add to … Continue reading
Posted in Uncategorized
2 Comments
Naughty Prince Harry and Marketing Improvising
It’s quite rare to see advertising agencies improvising on certain unexpected events. Most marketing practices take a lot of time to prepare. However, if the event is a real eyeball catcher and the improvising is quick and elegant, positive results … Continue reading
SALE for YOU! NO SALE for YOU! Confused?
More than a year ago, Johanna Blakley explained in a TED speech (watch it here) that the knowledge marketers and advertisers could gain from online networks would render traditional demographic data not only useless but offensive—glorified stereotyping. Demographics, she argues, … Continue reading
Posted in Uncategorized
Tagged Consumer data, Ethics, Targeted Communications
Comments Off on SALE for YOU! NO SALE for YOU! Confused?
Athletes used in Marketing campaigns
Football is the most popular sport in America by far and companies across this country are starting to use people’s interest in football to their benefit in their brand campaigns. For example, State Farm is a car insurance company that … Continue reading
Posted in Uncategorized
1 Comment
Ice cream war between Unilever and Nestle
I bought three flavors of Magnum ice-cream bar last week as soon as I found there was a promotional discount for Magnum in Ralphs near my home. Positioned itself as premium ice-cream bar, Magnum is as delicious as Haagen-Daz, and in … Continue reading
Posted in Uncategorized
5 Comments
Apple does it again – It’s almost here.
A week before the launch of iPhone5, Apple sends out invites for their September 12 event. Nothing is said about what will happen specifically, but rumor has it that Apple will reveal their new phone on that very special day. … Continue reading
Posted in Uncategorized
1 Comment