Category Archives: Uncategorized

As a big Colbert fan I am anxiously awaiting his start at The Tonight Show. Coming from a show popular with the millennial audience he no doubt knows a few ways to be engaging with how the younger generation views … Continue reading →

Ok, enough of the obscure song lyrics.  Have you ever heard of Lodi? At a recent wine tasting that I attended there were several wines that the group universally loved and they were all from Lodi, California. We were all … Continue reading →

Creative stunts have been deemed as a high-risk, high-reward feats. Marketing or PR stunts have the potential to make or break a company’s image and reputation. If executed correctly, the stunt could shoot the company’s brand into reshare trending heaven, but … Continue reading →

Have you ever browsed through your inbox and noticed an email from that one place you shop at grabs your attention with that one deal? You know, that sweet deal that entices you to open that message, click on the … Continue reading →

Many commercials, in today’s era, use popular groups or celebrity entertainer soundtracks to help promote their brands.  These songs can often help in attaching a memorable groove or catchy tune so that the product can be recalled easily by a … Continue reading →

Serena Williams, one-half of the dominating tennis duo The Williams Sisters as well as a singles tennis phenom, has risen to the top of the athletic food chain as THE GREATEST OF ALL TIME female tennis player!! Serena is a … Continue reading →

When it comes to current marketing strategies, social media pops up a lot. In fact, if your company is not on the band wagon yet then you may be considered behind the times and need to remedy this ASAP (Flaxington, … Continue reading →

By: Alexis Santoro Marketing trends are all about social media this, and hashtag that.  But what exactly is the infamous hashtag really about, and does it actually work?  Is the use of a hashtag a marketer’s goldmine, or just another … Continue reading →

Since its inception, social media wove itself into popular culture today, causing organizations to engage with key stakeholders through various social media platforms. Social media platforms such as Facebook, Instagram, Twitter and YouTube collectively attract about 2.8 billion users each … Continue reading →