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Recent Posts
- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Category Archives: Uncategorized
The ALS Ice Bucket Challenge Campaign- a Successful Example of Viral Marketing
Amyotrophic Lateral Sclerosis (ALS) is a disease which was rarely known by public before 2014. Patients diagnosed with this disease have relatively weaker muscle in early phase and gradually the symptoms develop to having difficulty in walking, swallowing, even breathing. The … Continue reading
Posted in Uncategorized
15 Comments
Calling All OfficeMax Elves
The holidays are just around the corner and a well-developed holiday marketing campaign can live forever. In 2006 OfficeMax developed a campaign called Elf Yourself, which got almost 200 visits every second after its launch. This success of the campaign … Continue reading
Hate us on Yelp (Please do)
Five-star Yelp reviews are like hitting modern day gold for many business owners – but what happens when negative reviews threaten the very existence of a good restaurant? Botto Italian Bistro was faced with just such a dilemma. And … Continue reading
Posted in Uncategorized
18 Comments
Subliminal Sophistication and Sexiness
As I set sights on the cigarettes placed strategically next to the cash register, I stole a glance sideways. Guilt created anxiety but aspirations to an artistic identity provided resolve. The overt tobacco advertising still allowed on billboards at the … Continue reading
Posted in Uncategorized
Tagged Advertising, Beer, Bread, Cigarrettes, Coca Cola, Cologne, Ethics, Guerrilla Marketing, Honesty, Power, Sex, Sophistication, Subliminal Advertising, transparency, Workout
3 Comments
The Power of Business Blogging
Social Media provides a large market of opportunity for business owners, stemming from Facebook, LinkedIn, Instagram, Twitter, and other social media. However, there is one platform that until recently has received the shaft; blogging. Social Media is comprised of a … Continue reading
Posted in Uncategorized
3 Comments
Do you Dare Touch Craig Robinson’s Dart? Dodge Hopes So.
Imagine a world in which comedians Craig Robinson and Jake Johnson are your neighbors… the only rule is, no one can touch Craig’s new Dodge Dart. In a hilarious departure from the typical car commercial, Dodge worked with the Portland Oregon … Continue reading
Posted in Uncategorized
5 Comments
Nestle cereal and a tweeting bra, how cool is that?
Over the years, breast cancer has always been a topic that brands won’t miss if there is a need for showing corporate social responsibility. It surprised me when I saw Nestle, a food and beverage brand, brought out a “tweeting … Continue reading
Posted in Uncategorized
4 Comments
Pepsi vs. Coca-Cola…Again.
Pepsi and Coca-Cola are at it again, and it leaves (pun intended) me wondering if consumers are getting tired of watching these two in the ring. Grudge Match. Anyone? Didn’t think so). Consumers are more cautious and more concerned with … Continue reading
Posted in Uncategorized
Comments Off on Pepsi vs. Coca-Cola…Again.
Meet Domino’s New Voice: Dom
Tired of having to text in your pizza order through Domino’s app? There’s a new solution for that. Following in Apple’s footsteps with Siri, Domino’s recently presented “Dom”, the new computer-generated male voice that can take food orders through Domino’s … Continue reading
Posted in Uncategorized
2 Comments
Build Your Own Burger… At McDonalds?
Would you believe me if I told you that you could build your own burger at McDonald’s? Probably not. In fact, as many of my friends did, you might even look at me like I was crazy. In their struggle to create … Continue reading
Posted in Uncategorized
7 Comments