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Recent Posts
- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Category Archives: Uncategorized
Naughty Prince Harry and Marketing Improvising
It’s quite rare to see advertising agencies improvising on certain unexpected events. Most marketing practices take a lot of time to prepare. However, if the event is a real eyeball catcher and the improvising is quick and elegant, positive results … Continue reading
SALE for YOU! NO SALE for YOU! Confused?
More than a year ago, Johanna Blakley explained in a TED speech (watch it here) that the knowledge marketers and advertisers could gain from online networks would render traditional demographic data not only useless but offensive—glorified stereotyping. Demographics, she argues, … Continue reading
Posted in Uncategorized
Tagged Consumer data, Ethics, Targeted Communications
Comments Off on SALE for YOU! NO SALE for YOU! Confused?
Athletes used in Marketing campaigns
Football is the most popular sport in America by far and companies across this country are starting to use people’s interest in football to their benefit in their brand campaigns. For example, State Farm is a car insurance company that … Continue reading
Posted in Uncategorized
1 Comment
Ice cream war between Unilever and Nestle
I bought three flavors of Magnum ice-cream bar last week as soon as I found there was a promotional discount for Magnum in Ralphs near my home. Positioned itself as premium ice-cream bar, Magnum is as delicious as Haagen-Daz, and in … Continue reading
Posted in Uncategorized
5 Comments
Apple does it again – It’s almost here.
A week before the launch of iPhone5, Apple sends out invites for their September 12 event. Nothing is said about what will happen specifically, but rumor has it that Apple will reveal their new phone on that very special day. … Continue reading
Posted in Uncategorized
1 Comment
#Fail
My grandparents got their first television in the 1960’s, a beast of a thing, more wood than screen, and used mostly as a doily covered counter on which framed family pictures sat. They used it so infrequently that they didn’t … Continue reading
Official Non-Sponsor of…that event
Official Olympic sponsorships are coveted by companies for the brand exposure and the prestige of being able to say, “Official Sponsor of the 2012 London Olympic Games.” The International Olympic Committee has very strict marketing standards to protect official sponsors, … Continue reading
Posted in Uncategorized
3 Comments
Does your company need a hacking strategy?
http://imperialentrepreneurs.com/hackathon/ Hacking as a means of creating and testing new ideas is the new wave of the future. Many companies (i.e. Facebook, Google, Blackberry, and Foursquare- just to name a few) have been in the practice of hosting organized hackathons … Continue reading
Posted in Uncategorized
6 Comments
Negative Buzz….. oh my!
Have you ever seen a social media blunder from one of your favorite companies or bad reviews on their Facebook page and it changed the way you thought of them? In March 2010, a Nestle employee who was annoyed by … Continue reading
Posted in Uncategorized
10 Comments
Mommy marketing: I have the power! And the stuff!
So, I’m going to have a baby at some point in the near future… the very near future. Our official due date is September 13, a mere six weeks away! This has big news for all of our friends and … Continue reading