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Recent Posts
- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Category Archives: Uncategorized
Kellogg’s Tour of US Olympic Champions
Wining an Olympic gold medal is no doubt one of the greatest achievements in a person’s life. Earlier this summer, the US women gymnastic team had won their gold medal in the 2012 Olympic Games in London. Starting in early … Continue reading
Posted in Uncategorized
Tagged 2012, breakfast, gaby douglas, gymnastics, kellogg, LMFAO, olympic, tour, USA
2 Comments
An Ad for Facebook or Chairs?
Today, Facebook officially has 1 billion users. They also have their first official advertisement. (Click to watch the Facebook Ad). For an example of the general response to this new video, just check out the article in “The Week”: “Facebook’s … Continue reading
Posted in Uncategorized
1 Comment
How to Tell Your Brand Story
Greatness. It’s just something we made up. Somehow we’ve come to believe that greatness is a gift, reserved for a chosen few. For prodigies. For superstars. And the rest of us can only stand by, watching. You can forget that. Greatness … Continue reading
Posted in Uncategorized
1 Comment
What happened after I unsubscribed from GROUPON’s emails? I resubscribed! GROUPON’s impressive persuasion strategy
What will you do when your inbox is occupied by dozens of marketing emails from the same company? I guess you will probably do the same as I always do: click the unsubscribe link and say goodbye to those emails. … Continue reading
Posted in Uncategorized
Tagged Email marketing, Email Subscription, Guilt marketing, Internet marketing, marketing strategy
2 Comments
Mad Men, A Fictional Show and A Real Advertising Battlefield
Although Jon Hamm was still wearing his signature smile, I was upset sitting in front of TV when I saw Mad Men went home empty-handed on 2012 Emmy Awards ceremony last Sunday night. The critically acclaimed show caused a stir … Continue reading
Posted in Uncategorized
Tagged Advertising, fashion industry, Mad Men, reviving old brands
4 Comments
Personify your brand
During the summer internship, when I was asked to create an official sina weibo account (the Chinese version of twitter) of our PR agency, the first idea came to my mind is that I want a picture of a lady … Continue reading
Posted in Uncategorized
2 Comments
Sometimes It Sells When You Quit Talking
Alfred Hitchcock was one of the most eminent thriller directors of Hollywood. The way he produced suspense in his movies has been replicated repeatedly by following generations of his counterparts. But he also acted. As a matter of fact, he … Continue reading
Posted in Uncategorized
2 Comments
Racist Barista at Starbucks Paris
As I’m getting addicted to the green tea lemonade at Starbucks these days, I’m quite shocked when I came across this on the Huffington Post a couple days ago. Instead of writing the customer’s name, an employee at a Starbucks … Continue reading
What Is Your Nail Color Today?
I bought a pink nail polish AGAIN this weekend when I was shopping in the Beverly Center. Actually, I have already got more than 15 colors in my house. But I just cannot stop buying more colors to add to … Continue reading
Posted in Uncategorized
2 Comments