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Recent Posts
- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Category Archives: Uncategorized
The Gentle Sell
As residents of a highly commercial world, we are inundated with thousands of advertisements daily. From screaming billboards alongside the freeways on the way to work, to the Lacoste logo on a colleague’s shirt or bag, repetitive radio spots on … Continue reading
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Music Can Make It or Break It
Do you ever catch yourself humming a tune from a TV commercial? I sure do, and I can often remember the song, but not always the ad. Rarely the ad. The use of music in a commercial is crucial. You … Continue reading
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Marketing yourself in 140 characters or less.
What do Justin Bieber, Lady Gaga and Britney Spears all have in common? Besides being the most played and sung artists on my iPod in my car (proud to be a “Belieber,” a “Little Monster” and the biggest Britney fan … Continue reading
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Buytheway 2D Code
Following our fascinating discussion about 2D codes a couple of weeks ago I decided it would be a good idea to fully integrate our blog and make it readily available on our mobile devices. Capturing this QR Code should directly … Continue reading
Oscar-Night, Also JCPenney-Night
During the Oscar-night, we saw JCPenney’s new brand logo appear throughout Academy Awards programming in 30-second commercials highlighting key brands Liz Claiborne, MNG by Mango, People StyleWatch and Cindy Crawfored Style. LCPenney worked with AOR Saatchi & Saatchi on its spring … Continue reading
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Building Brand Loyalty－Starts from Pronouncing the Brand Name Right
Italian Baby Product Brand Chicco’s Campaign Strategy How to enter foreign market? An Italian maker of baby products decides to start from educating people to pronounce their name right. The brand is Chicco, pronounced “KEE-ko.” Chicco’s products are priced as … Continue reading
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Win-Win Branding at the Oscars: Dresses
nd so every year again, Oscar audiences around the world are eager to catch a glimpse at the latest gowns and frocks, judging and dreaming, and buying into the lifestyle they promise – mostly with their minds, and sometimes also with their money. Continue reading
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Tagged 83rd Academy Awards, brand association, Branding, Luxury Goods, Marketing, Oscar Dresses, Oscars
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Do You Do 2D?
2D codes are popping up all over the place in marketing, entertainment, art and business. While the technology has been widespread in more “tech-nations” like Japan many question whether the use of 2D codes in the US makes sense for … Continue reading
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Will Pepsi’s skinny can connect with customers?
Pepsi, recently unveiled a new design for their Diet Pepsi Cola, which will be made available to customers in March. The new design was presented at New York’s fashion week. Pepsi explains their new design concept as “a slim attractive can” made … Continue reading
Microsoft’s Kinect: Did it “Kinect” to you?
Since the first launch of the Nintendo Wii, the video games industry has continued to investigate and develop the world of motion-sensor games, causing a new era in the world of video game and players. No longer are games targeted … Continue reading
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