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Recent Posts
- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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- Olympus Vapor on Gladiator Sales 101
- Candace on 2020, Was it Really So Bad?
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Category Archives: Uncategorized
Making Vacuuming an Adventure!
For their new Kompressor Elite vacuum cleaner, LG made an ad that takes viewers into a vintage-looking toy world, with a story line seemingly inspired by the most recent addition to the Toy Story movies, Toy Story 3. While vacuum … Continue reading
Posted in Uncategorized
Tagged brand association, brand equity, LG, story telling, Toy Story
1 Comment
Tweet, Twit, Twat-Socialnomics
Facebook, Twitter, LinkedIn and the scores of other sites that allow marketers to take to the social media airways are powerful tools when used in the right way. But there are boundaries and if marketers overstep those boundaries it can … Continue reading
Posted in Uncategorized
2 Comments
Chocolate war — Hershey’s Kisses’ marketing strategy
Today is the one of busiest days for chocolate stores. Not only did well-known chocolate brands throw tons of money on advertising their products, but also local chocolate stores joined the annual chocolate war by advertising through radio stations and … Continue reading
Posted in Uncategorized
6 Comments
Disney Marketing in Maternity Wards
Disney recently started an ambitious program, Disney Baby, that will put company representatives in 580 maternity wards across the country peddling Disney baby products to mothers who just gave birth. It doesn’t surprise me that Disney is extending its brand … Continue reading
Posted in Uncategorized
3 Comments
Apps Matter ─ Battle of Smartphone
My father is a huge Google fan. He showed me his shiny new Android phone when he visited me last month. I am not jealous. Since I knew I will soon have an iPad. We went to Griffith Observatory together. … Continue reading
Posted in Uncategorized
4 Comments
Verizon iPhone breaks the sales record
Before, if people want to use iPhone, they can only choose AT&T. But The rate of AT&T is very high, and people are not satisfied with AT&T. However, Verizon began to pre-order Verizon iPhone. On the first day of pre-order, Verizon sold … Continue reading
Posted in Uncategorized
10 Comments
Packers vs. Steelers? or Best Buy vs. Volskswagen? The Then and Now of Super Bowl Advertising
As per annum, this week the whole of America (and a large proportion of the rest of the world) will congregate and consume in front of the sporting calendar’s most anticipated contest; The Super Bowl. In recent years, the NFL’s … Continue reading
Posted in Uncategorized
Tagged Advertising, Integrated Marketing, Marketing, Sports Marketing, Super Bowl
3 Comments
Pop-Up Stores Flourishing as New Trend in Consumer Marketing
Come and get it…but hurry. You’ve only got 96 hours before this limited edition retail experience moves out of town. Hurry up! You don’t want to miss out. Pop-up stores—retail outlets that open temporarily and then move on—are sprouting up … Continue reading
Posted in Uncategorized
5 Comments
Starbuck’s ‘Trenta’ Size: New Product Marketing Raises Both Excitement & Concerns
Coffee drinkers, unite! For those of you who are loyal to Starbucks…this is probably already old news. Starbucks, one of the most prominent coffeehouse chains in the world have served its loyal customers since 1971. Atmospheric, cozy rooms, a wide … Continue reading
Posted in Uncategorized
8 Comments
New and Improved Ways to Market on Facebook?? Or Just Another Annoying Advertisement?
Promoting brands seems to be Facebook’s up and coming tag-on to its current marketing strategy, which seems to be doing quite well anyways. “Sponsored stories” are now going to be built into different elements of Facebook user pages and will … Continue reading
Posted in Uncategorized
5 Comments