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Recent Posts
- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Category Archives: Uncategorized
The logos are coming! Corporate logos on professional jerseys: Do you even care?
The logos are coming! Well, in the case of the NBA they’re already here in the form of a pilot program that’s expected to run 3 years. But for other major North American sports groups such as the NFL, MLB, … Continue reading
Posted in Uncategorized
Tagged Advertising, Annenberg, brand equity, Branding, Jerseys, Lakers, Logos, NBA, Sports Marketing, strategy
9 Comments
Hassle free shopping at Amazon go
Monday Jan 21st, 2018 was the day Amazon revolutionized the shopping experience through a Smartphone app by launching Amazon Go in Seattle, Washington. Perhaps the iPhone/ Smartphone or the Self-driving car were bigger game changers that completely and intuitively simplified … Continue reading
Posted in Uncategorized
5 Comments
From Natural Disaster Recovery to Supporting Local Small Business: 2018 Super Bowl Ads are here!
Image retrieved https://okdiario.com/img/2018/01/22/super-bowl-interior.jpg Calling all football fans and marketing creatives alike. As preparations are underway for the big game this Sunday between the New England Patriots and the Philadelphia Eagles, Super Bowl fans everywhere will have plenty to look forward … Continue reading
Social media faux pas: When your posts backfire on a global stage.
It should come as no surprise to anyone that what you do and say on social media can come back to haunt you in a profound way. It’s an even bigger issue when your personal online history winds up affecting … Continue reading
Posted in Uncategorized
6 Comments
To spend or not to spend: Marketing budgets in a social media world
(Image retrieved from https://www.entrepreneur.com/article/226146) If you’re a marketer, you’ve been there: you work hard to create a detailed, attention-grabbing marketing plan for your new project and you stick to a modest budget. When you present it to your boss, he … Continue reading
Posted in Uncategorized
1 Comment
Marketing Campaigns Wins and Disasters of 2017: The Big Takeaway
As the New Year rolls in it’s time to sum up the results of the last year. While we all have different resolutions and plans on how to avoid the last year’s mistakes, one of our goals in 2018 is … Continue reading
Posted in Uncategorized
3 Comments
Ad Agency Names That Suck: 5 Tips To Preventing This Fate
While I agree that being named a Top Ten ad agency is certainly an incredible accomplishment that deserves great respect, I find it rather paradoxical at how a company can end up on Ad Age’s 2017 Agency A List and … Continue reading
Posted in Uncategorized
15 Comments
Walmart, Deliv and August Home: The Golden Age of Innovation in Silicon Valley
Retail giant Walmart (WMT) announced a tertiary partnership with same day delivery leader Deliv and security innovators August Home to create an efficient household of the future. A safe, clean, and well-stocked home so customers have the freedom to do … Continue reading
Posted in Uncategorized
Comments Off on Walmart, Deliv and August Home: The Golden Age of Innovation in Silicon Valley
To Offend or Embrace?
The social climate of 2016 was a volcano slowing bubbling beneath the surface and now we are seeing its eruptions. Where does that leave advertisers? Do they offend some customers while embracing others, or do they continue to market smiling … Continue reading
Posted in Uncategorized
Comments Off on To Offend or Embrace?
The benefits of Eclipse Day
Unless you live under a rock, I’m sure everyone heard about the solar eclipse that occurred yesterday, but how many of you noticed the “eclipse deals”. My coworker placed an UberEats order for a dozen of Krispy Kreme’s Eclipse donuts, a … Continue reading
Posted in Uncategorized
3 Comments