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Recent Posts
- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Meta
Category Archives: Uncategorized
Responsibly Fit? Fitspo Influencers and Brand Liability
A recent article in Forbes titled 5 Steps To Take Before Starting An Influencer Marketing Campaign On Social Media highlights the benefits as well as cautions and advises brands on utilizing influencer marketing it their campaigns. “Influencer marketing can give … Continue reading
Posted in Uncategorized
3 Comments
The Growing Multicultural Market
Yuriy Boykiv, co-founder and CEO of Gravity Media writes, “Multicultural marketing is no longer an option, but a necessity”. With the consumer market continuing to grow in diversity, it becomes more and more compelling for brands to establish authentic connections … Continue reading
Posted in Uncategorized
Tagged Integrated Marketing Communication, multicultural marketing, Super Bowl
3 Comments
Why I’m Not Watching the Super Bowl, The NFL’s Big Problem
The groundhog has seen his shadow, chips and beer are on sale, and there’s nary a car on the road; it must be Super Bowl Sunday! In a world where I have been historically found at a friend’s house, enjoying … Continue reading
Kid Internet Stars: Adorable or appalling?
I recently saw a video by a sassy and hilarious little girl sharing her feelings about about her mother signing her up for pre-school: The girl, Mila Stauffer, is one of the newest child “stars” taking social media by storm. … Continue reading
Posted in Uncategorized
6 Comments
“Give it to me I’m worth it”?
No one can argue that football has become a religious Sunday holiday for many households in America. When the Super Bowl is underway this coming Sunday, many audiences will tune in to the game even though their favorite team or … Continue reading
Posted in Uncategorized
4 Comments
The Age of Influencer Marketing
In 2018, marketers are faced with the continual challenge to make their campaigns innovative and effective. Our world today is filled with so many different options to consume content, that the biggest challenge in marketing is no longer what your … Continue reading
Posted in Uncategorized
3 Comments
It’s Jingle Time Once Again
Shiney Hiney Song YouTube – Charmin Listen. Do you hear that? My hiney so Charmin shiny. Yes, it’s the newest product jingle that pops into your head at the most inappropriate times or we sing the catchy chorus while people … Continue reading
Posted in Uncategorized
1 Comment
About-Face: Time to rethink your Facebook marketing strategy
Recently, Facebook’s CEO announced platform changes that will reduce News Feed content from businesses, brands and media to better connect users with friends and family. According to Zuckerberg, Facebook is focused on improving the experience by “helping users find relevant … Continue reading
Living Abroad: Safe or Not?
I’ve been having a hard time sleeping lately. After graduation in May I will be leaving for one year on a backpacking trip around the world. I’m worried about securing places to sleep at an affordable price while not sacrificing … Continue reading
Posted in Uncategorized
8 Comments
Brands and Politics: A Match Made in Heaven or Hell?
Have you ever bought something, switched brands, or stopped using a product because of a company’s stance (or lack thereof) on a cause you cared about? Chances are over half of you answered yes – no matter where in the … Continue reading
Posted in Uncategorized
2 Comments