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Recent Posts
- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Categories
Meta
Monthly Archives: May 2012
Blogging: easy money and glamour…or waste of time?
Blogging has undoubtedly taken off over the last few years. It seems like everyone is blogging these days: moms, teenagers, self-proclaimed chefs, fashion lovers and techies to name a few. Successful bloggers in the fashion industry are invited to exclusive … Continue reading
Posted in Uncategorized
Tagged blog, blogger, blogging, Facebook, Fashion, Internet marketing, Millennials, Pinterest, SEO, Twitter
3 Comments
Does Adam Sandler Really Eat Popeye’s? Do You Care?
Have you ever watched a television show or movie and seen the actors drinking a Coke, working on a MAC, wearing Ray Ban sunglasses or eating pizza right out of a Pizza Hut box? If you haven’t seen these particular … Continue reading
Posted in Uncategorized
Tagged Advertising, brand entertainment, Branding, celebrity, product placement
2 Comments
Capitalizing on Insecurity and Convenience
Southern California has a culture of convenience. That’s not news. From the area that originated McDonalds and was once replete with drive in movie theaters it is not surprising that it would also be the local and proving grounds for … Continue reading
Posted in Uncategorized
6 Comments
Click Goodbye to Kodak
One of the earliest birthday gifts I remember getting was a 110mm camera from my 6th grade math teacher in Middle School.
Create Buzz with Connectors
What creates a “buzz” for a product? How do certain small companies become popular within months after toiling in relative obscurity? What gets millions of people talking and spreading the news about a new fad that is labeled as a … Continue reading
Got a Problem? There’s a Crowd for That
Written by Megan Samuels Need a centuries old mathematical theorem solved or a consumer-generated commercial for a product? No problem, there’s a crowd for that. What’s Crowdsourcing? Crowdsourcing is like outsourcing, but different. Instead of hiring an outside firm to, … Continue reading
Posted in Uncategorized
Tagged consumer involvement, consumer-generated, crowdsourcing, Integrated Marketing
5 Comments
Don’t Hate, Collaborate – Random Collision Theory
It was last week when I walked into my director’s office and noticed something odd: The lady sitting at my director’s desk was not my director! In fact, it was someone from an entirely different department. I work in the … Continue reading
Posted in Uncategorized
1 Comment
The “Igniter”
Have you ever driven down Sunset Boulevard in Los Angeles? It’s an explosion of outdoor advertisements, all vying for our attention. I am big fan of outdoor; when properly executed, it’s a 24/7 avenue for invasive and creative communication. Colloquially, … Continue reading
What’s in a 140 Characters?
Twitter has fundamentally changed the manner is which millions of people communicate. Its impact on society has been profound. If you are not engaged on Twitter, then you are missing out on this evolution and revolution in media communication. So, … Continue reading
Posted in Uncategorized
Tagged Getting started on twitter, Twitter, What is a hashtag, What is Twitter
10 Comments
Is BuzzStream Buzz-Worthy?
I had never before heard of BuzzStream and since I spend a large majority of my time on the computer (and online) I would like to think that it is simply not that big of a name, yet, and not … Continue reading
Posted in Uncategorized
4 Comments