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- Rolex – Will the Bubble burst? December 8, 2020
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- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
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- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
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- Are Kids still Kids? November 30, 2020
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Monthly Archives: July 2012
To Tweet or Not to Tweet? That is the Question?
How many of you like to tweet? I might be one of the few that does not tweet, yet! But for those of you that do, here is some news. All companies will now have the opportunity to know exactly … Continue reading
Comic-Con: A Marketing Masterpiece
Welcome to a pop culture event where people can fulfill their dreams of becoming a superhero while sneaking a peak at their favorite celebrity or viewing a preview for an upcoming movie. Comic-Con is an international festival that showcases many … Continue reading
Posted in Uncategorized
17 Comments
Just Watch and You Too Can Donate
Have you ever wondered what to do with your old cell phone? Certainly you could trade it back into your phone carrier and maybe get $10 towards your next phone purchase or you could do like most and shove it … Continue reading
Posted in Uncategorized
2 Comments
DirecTV vs. Viacom: The Crisis Communication Battle Rages On
On July 10th, 26 channels under the Viacom umbrella went dark on DirecTV’s satellite service. The age old business model of bundling television networks together may have run its course and this situation is creating a public relations nightmare for … Continue reading
Posted in Uncategorized
Tagged crisis communication, directv, kim woods, media, strategic communication, USC, viacom, woods
8 Comments
Safeway, Just for U and U and U…
This week as I entered my local Safeway to pick up some staples (paper towels, toilet paper, toothpaste, etc.), I was immediately approached by a Safeway associate. The cheerful associate asked if I wanted to join the Safeway rewards program. … Continue reading
Nike’s Latest Health “Movement”
It seems these days that many companies are trying to find ways to capitalize on the current health trend. You see products that seem questionable, like some infomercial exercise equipment or diet pills, and then you also see products that … Continue reading
Posted in Uncategorized
5 Comments
Brand loyalty: It might be just a tattoo away
Is there a more telling expression of a customer’s fondness for a brand than a tattoo displaying its logo? This was the subject of a recent report that aired on Marketplace, which discussed the trend of tattoo marketing (Hepperman, 2012). … Continue reading
Posted in Uncategorized
3 Comments
The Rise of the Cutie
Cuties are on the rise. Not cute, cuddly animals or small, precious toddlers. Rather, Cuties are a brand of Clementine – a small, seedless mandarin that is easier to peel than a standard naval orange. Cuties are changing the way … Continue reading
Posted in Uncategorized
5 Comments
WILL YOU MAKE A BABY WITH ME?
(AKBaby, 2011) It all started in the fall of 2011, when the Japanese pop music sensation AKB48, Guinness World Record holder (Guinness World Records, 2010) for the world’s largest 64 member pop band, started a new marketing communication blitz launching the … Continue reading
Posted in Uncategorized
Tagged Aaron Fowles, AKB48, AKBaby, Annenberg, Brand, communication, Democratic, Fan, Guinness, Integrated Marketing, Japan, Japanese, Marketing, Natsumi Hirajima, Pop, Rumi Yonezawa, USC, Yasushi Akimoto
Comments Off on WILL YOU MAKE A BABY WITH ME?
Expect more of the Olympics on Facebook this summer.
Every 4 years, there comes an event that extreme sports fans and casual television channel surfers can agree on and enjoy…the Olympics. In the past, we had heard about the games on TV, from friends, on the radio and may … Continue reading
Posted in Uncategorized
Tagged 2008, 2012, Facebook, Integration, mobile user, Olympics, summer, Timeline
3 Comments