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Meta
Monthly Archives: November 2013
Xbox ONE doesn’t do it for the money… They do it for the world
In a response to Moran’s post I decided to take the other side of the fence. Since the release of the Microsoft Xbox, Sony’s Playstation has been trying to remain relevant and not lose the grasp it has in the … Continue reading
Posted in Uncategorized
2 Comments
The story of a bear and a hare–Creativity helps John Lewis?
John Lewis recently released its Disney-inspired Christmas ad. At the very beginning, the ad tells audiences “there once was an animal who had never seen Christmas”. The animal is a bear that always sleeps over the winter. His friend, a … Continue reading
PlayStation 4 Marketing Campaign–Biggest Ever
I haven’t decided to buy a Sony PlayStation 4 until I saw the newly-released advertisement The Players Since 1995, which aroused my nostalgia for PlayStation memories from bygone eras. This great advertisement triggered my interest about the whole marketing campaign … Continue reading
Posted in Uncategorized
5 Comments
The Rise of the Mini-Campaign
Yesterday, my friend texted me and asked me to go to Starbucks to share a lazy afternoon and have some coffee, because there is a promotional event at Starbucks – Share Joy. When you buy one holiday beverage, you will … Continue reading
Posted in Uncategorized
9 Comments
Capitol Couture: Living in the world of The Hunger Games
Speaking of film marketing, what do you think of? Posters, billboards, trailers or website? Tim Palen, the Lionsgate’ marketing chief does not thinks in that way. He goes beyond traditional film marketing campaign, bringing the universe to life in an … Continue reading
Posted in Uncategorized
13 Comments
Get ready for the Black Friday?
Midnight approaches—it’s almost Black Friday 2013! Are you ready for a turkey meal with your family? Do you have plans to go somewhere for a refreshment? Or perhaps, you are getting more and more excited just like I am. See, … Continue reading
Are you ready for 30 Squats challenge?
Do you Squat? Would you Squat for a free metro ticket? Sochi 2014 Winter Olympics is coming soon and Russian Olympic Committee have started to create a noise by engaging people to fitness. Vystavochnaya station in western Moscow has a … Continue reading
Posted in Uncategorized
3 Comments
Upworthy on the up and up?
If you’re not familiar with Upworthy.com, the social justice-centric website known for its conscientious, edifying, positive content, just sign onto Facebook for a brief moment and wait for a somewhat distant Aunt or an over-30 cousin to post a … Continue reading
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Comments Off on Upworthy on the up and up?
IKEA’s “Online Flea Market”? Brilliant!
Have you ever whispered to yourself “what a waste” when you toss out some of the furnitures from IKEA? I am not sure about you, but this resonate with me very much because as an international student, IKEA is on … Continue reading
Posted in Uncategorized
7 Comments
Stay if you dare: how booking.com make the most of Halloween?
Everyone loves Halloween. Kids knock on neighbor’s doors and expect the candies. Teenagers hang out with a group of friends in the horror night at Universal Studio. Adults put on their costumes and indulge themselves in the Halloween parade after … Continue reading
Posted in Uncategorized
Tagged booking.com, emotion, Halloween, Holiday marketing, storytelling
6 Comments