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Monthly Archives: October 2014
What Data-Obsessed Marketers Don’t Understand
As big data has become an important factor in marketing field, the marketing communication strategy should be both effective and efficient using big data. It means that only data-driven approach alone is not what makes marketing move. For effective and … Continue reading
Posted in Uncategorized
5 Comments
Jed and Jenny: A story of persuasion
I thought it might be fun to use an infographic to illustrate an important communication topic. The Persuasion Knowledge Model was the first theory of persuasion to account for the knowledge possessed by a message’s receiver in the outcome of the … Continue reading
Offensive Strategy
At what point does “edgy” become offensive? Do social themes become diluted when they are integrated into promotional campaigns for commercial sales? Is poor taste relative to our cultural perspective or universal? And who gets to decide? As we’ve learned … Continue reading
Posted in Uncategorized
5 Comments
The ALS Ice Bucket Challenge Campaign- a Successful Example of Viral Marketing
Amyotrophic Lateral Sclerosis (ALS) is a disease which was rarely known by public before 2014. Patients diagnosed with this disease have relatively weaker muscle in early phase and gradually the symptoms develop to having difficulty in walking, swallowing, even breathing. The … Continue reading
Posted in Uncategorized
15 Comments
Calling All OfficeMax Elves
The holidays are just around the corner and a well-developed holiday marketing campaign can live forever. In 2006 OfficeMax developed a campaign called Elf Yourself, which got almost 200 visits every second after its launch. This success of the campaign … Continue reading
Hate us on Yelp (Please do)
Five-star Yelp reviews are like hitting modern day gold for many business owners – but what happens when negative reviews threaten the very existence of a good restaurant? Botto Italian Bistro was faced with just such a dilemma. And … Continue reading
Posted in Uncategorized
18 Comments
Subliminal Sophistication and Sexiness
As I set sights on the cigarettes placed strategically next to the cash register, I stole a glance sideways. Guilt created anxiety but aspirations to an artistic identity provided resolve. The overt tobacco advertising still allowed on billboards at the … Continue reading
Posted in Uncategorized
Tagged Advertising, Beer, Bread, Cigarrettes, Coca Cola, Cologne, Ethics, Guerrilla Marketing, Honesty, Power, Sex, Sophistication, Subliminal Advertising, transparency, Workout
3 Comments
The Power of Business Blogging
Social Media provides a large market of opportunity for business owners, stemming from Facebook, LinkedIn, Instagram, Twitter, and other social media. However, there is one platform that until recently has received the shaft; blogging. Social Media is comprised of a … Continue reading
Posted in Uncategorized
3 Comments
Do you Dare Touch Craig Robinson’s Dart? Dodge Hopes So.
Imagine a world in which comedians Craig Robinson and Jake Johnson are your neighbors… the only rule is, no one can touch Craig’s new Dodge Dart. In a hilarious departure from the typical car commercial, Dodge worked with the Portland Oregon … Continue reading
Posted in Uncategorized
5 Comments
Nestle cereal and a tweeting bra, how cool is that?
Over the years, breast cancer has always been a topic that brands won’t miss if there is a need for showing corporate social responsibility. It surprised me when I saw Nestle, a food and beverage brand, brought out a “tweeting … Continue reading
Posted in Uncategorized
4 Comments