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- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
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- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
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- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Monthly Archives: January 2016
Wait… loss? Or Weight Loss: A New Year’s Resolution
I’ve never been one to actually make a new year’s resolution. I thought they were cheesy and have always felt that if I want to do something- lose weight, work smarter not harder, make more money, etc. I’m going to … Continue reading
Posted in Uncategorized
6 Comments
A.D.I.D.A.S.
Chances are, if you had access to the radio or watched MTV in 2003, you can recall the popularity of Killer Mike’s A.D.I.D.A.S. song. If not, you might remember hearing kids (and adults alike) singing/rapping the lyrics “All Day I … Continue reading
Posted in Uncategorized
8 Comments
Missed Connections
No, this isn’t some Craigslist ad where I saw some guy at Whole Foods with ripped abs and man bun who stole my heart and I am now seeking to find. Although if you were that guy I saw at … Continue reading
Posted in Uncategorized
4 Comments
The truth is, looks really DO matter!
Growing up, we were always taught that “Looks don’t matter” and “It’s what’s on the inside that counts.” Now what I tell you may come as a shock, but the truth is, looks DO matter. Let’s not sugar coat the … Continue reading
Posted in Uncategorized
5 Comments
Are You Willing to “Binge-Watch” a Marketing Campaign?
With video streaming at an all time high, brands are in search of innovative tactics to market new products, broaden their reach, and increase user traffic. In a cluttered digital landscape with constant messaging, brands need new ways to target … Continue reading
Posted in Uncategorized
4 Comments
The Effects of Marketing Communications and Climate Change
Climate change is a topic in which we continue to hear a lot about in today’s news, political and social discussions. Throughout history, the earth’s climate has continued to change drastically and science has shown that humans have contributed significantly … Continue reading
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4 Comments
#BeAwesomeToSomebody
For most people, their off days consist of running errands, cleaning, and catching up on other activities that have fallen through the cracks of a busy work week. Yes, that includes binge watching Netflix. However, for Mark Bustos his job … Continue reading
Posted in Uncategorized
9 Comments
Breaking the Internet at LACMA: When Pop Culture and “High” Culture Collide
By almost all accounts, the Los Angeles County Museum of Art’s (LACMA’s) 2014 leap into the then-new, ephemeral social media platform of Snapshot was a total slam dunk. Often hilarious and always hip, their memes followed a simple format: LACMA … Continue reading
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6 Comments
Jumping on the Bandwagon – Top Marketing Trends of 2016
As I sat last week working up communication plans for lifeguard recruitment, Bike Month, a cemetery photography contest and a 200+ summer intern program, I stared at the finite list of delivery vehicles we typically use and I got bored. … Continue reading
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4 Comments
Employees and Brand: Three Things to Consider
I started with a new company about a month ago, but before accepting the position, I did the “red flag check.” The red flag check is my way of finding out what people really think about working at the company. … Continue reading
Posted in Uncategorized
5 Comments