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Recent Posts
- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Monthly Archives: September 2018
Are the 4Ps old news, or merely rapidly expanding in meaning?
Marketing has become a novel field in this century, attributed mainly to the advent of social media and the digital evolution that has turned marketing from local to international with brands becoming global commodities (Ries, 2017). The future is still … Continue reading
Posted in Uncategorized
3 Comments
You Don’t Really Have To Care, Just Act Like You Do!
It’s the weekend. You’re going out with your pals and you know that adult beverages will be involved. So what do you do? You call a Lyft like the responsible adult you are! But Lyft is claiming that they what … Continue reading
Posted in Uncategorized
6 Comments
Marketing that doesn’t feel like marketing.
Activate your Authenticity. We’ve all been bombarded with annoying advertisements and therefore we ourselves know what we will not tolerate when it comes to buying into someone else’s hype on the internet. Yet when it comes to doing our own … Continue reading
Posted in Uncategorized
4 Comments
Ding, Dong, the Funnel is Dead! Customer Delight and Marketing Integration
Shout it from the rooftops, the funnel is dead! At least, that’s what inbound marketing folks have been telling us for the past several years. Each time the funnel nearly-dies, some suspiciously similar shaped diagram clambers to take its place. … Continue reading
Posted in Uncategorized
8 Comments
Fake news and advertising strategy
It’s not an original thought that the perpetuation of the idea of fake news is breeding an underlying sense of distrust among consumers. We’re reticent to believe what the media is telling us so what makes advertising any different? If … Continue reading
What’s in a Name?: Recent Examples of Name-Changing Brands
It sounds like the start of a bad joke: what do IHOP, Weight Watchers and Dunkin’ Donuts have in common? But there’s no punchline, just facts. All three brands have recently gone through a name change. Some of those name … Continue reading
Posted in Uncategorized
9 Comments
Does This Pique Your Pinterest? The Untapped Genius of Pinterest Marketing
Although often ignored by SEO experts, Pinterest can be a valuable tool for driving traffic to your website. First of all, Pinterest has a remarkably expansive audience. According to the company, 250 million people use Pinterest each month, and 50% … Continue reading
Posted in Uncategorized
Tagged Marketing, Pinterest, Social Media, social media marketing
7 Comments
IG Story Ads: Are They Even Useful?
It’s about 7 pm PST on the first day of my last semester in the MCM program and I am just winding down for the evening after a long day at work, something to eat, and going through my course … Continue reading
Posted in Uncategorized
Tagged business, Cheap Marketing, IG, Instagram, Story, Story Ad
20 Comments
When Marketing Strategies and Consumer Data Privacy Collide
I work in marketing and communications at a graduate institution in the Los Angeles area. My team is in the process of developing and distributing ads across OTT (over-the-top) advertising. OTT is the new buzzword in advertising and represents interesting … Continue reading
Posted in Uncategorized
17 Comments
The Effectiveness of Ethnic Marketing.
Hey, that Modelo Cerveza looks so satisfying and refreshing on television! I think I will go out and buy one. This example is one of ethnic marketing working how it was meant to work. Modelo Cerveza’s is a beer that … Continue reading
Posted in Uncategorized
11 Comments