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Recent Posts
- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Meta
Category Archives: Uncategorized
#ShareACoke returns
Coca Cola’s “Share a Coke” campaign last year – in which coke bottles and cans had the phrase “share a coke with” and a person’s name printed below it – was such a major success that Coke is running it … Continue reading
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4 Comments
Celebrity + Popular Brand = Success?
Celebrities and popular brands go together like peanut butter and jelly. Well, sort of. How about this modified statement: celebrities and popular brands go together like peanut butter and jelly after the research showing why they should go together in … Continue reading
Posted in Uncategorized
2 Comments
This means WAR! Mass Media vs. Social Media
Television, radio and print have been the voice of all communication for years, but has social media become the new outlet to obtain information? With approximately 83% of companies obtaining some force of a social media account, it is safe … Continue reading
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1 Comment
Situational Analysis: Branding drones
While watching TV recently I was surprised to see that an Audi commercial (The drones. YouTube.) featured a driver using the car’s backup camera to escape from drones. I was surprised for two reasons. First, I am secretly scared of … Continue reading
Millennials: Redefining the Purchasing Habits of Parents
As if Millennials haven’t already kept marketers wheels spinning with their unique purchasing behavior and attitude, this youthful group is now reshaping the marketing strategies of a product category historically targeting past more traditional generations. Baby products. Millennials, defined as … Continue reading
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3 Comments
Persuasion in Advertising – 6 Ways to Hook Your Customer
When I was in undergrad at Purdue, my Com 318 Principles of Persuasion course went in depth with the numerous ways to persuade customers to buy your product in advertising. In the course we studied Robert B. Cialdini’s book Influence: … Continue reading
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1 Comment
Creepy is memorable: How the new Hamburglar stole the Internet
McDonalds is in the midst of refreshing its brand after years of lagging sales and scrutiny over its nutrition and marketing practices to children. Just in time, the company has resurrected the once impish cartoon, the Hamburglar. Not only is … Continue reading
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6 Comments
Knowledgeable consumers…what a concept!
Don’t laugh. I just started watching Mad Men this past week. Now that it’s over, I wanted to see what the fuss was about. I actually learned some things, namely that I really hope my grandfathers weren’t as misogynistic as … Continue reading
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2 Comments
Marketing Feminism
“Fury Road is sure to set the bar high for what can be done with a jolt of estrogen in the testosterone universe of blockbusters” (Howell, 2015) Mad Max: Fury Road Movie Trailer: https://youtu.be/hEJnMQG9ev8 Last weekend I saw the movie … Continue reading
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1 Comment
Creating synchronized moments by Michelle Gipson
When R&B singer Jill Scott released her first album “Who is Jill Scott”, there was no advertising budget. Instead, marketers were employed to create what is loosely termed as “word of mouth” to contact key influencers throughout the market to … Continue reading