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Recent Posts
- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Category Archives: Uncategorized
Email marketing: the future of precise and personalized marketing?
What is the first thing you usually do when you wake up every morning? Brush your teeth? Make Coffee? Or for some people, check emails through smartphones. The truth is that checking emails many times per day has become a … Continue reading
Posted in Uncategorized
Tagged Email marketing, personalized marketing, precise advertising, Social Media
2 Comments
Cause-Related Marketing: a Socially Responsible Company or a PR Stunt?
A few days ago, I went shopping with my friends at Glendale Galleria. We passed a Lush store and were attracted by a notice on the board at the entrance of the store, which said if you brought back 5 … Continue reading
The Experience Economy: the Prosperity of Independent Bookstores
Last Sunday, when passing Barnes & Noble in Pasadena, my uncle told me that it seemed the last chain bookstore in Los Angeles. Even though I was aware that the digital onslaught of e-books has put bricks-and-mortar bookstores in an … Continue reading
Posted in Uncategorized
4 Comments
Re-consider Internet’s Impact: Online Branding vs. Online Brand
Before starting discussion, let us review the latest commercial campaign of Burberry online. Coordinated with the internet magnate Google, the British luxury brand has provided new form of consumer engagement, Burberry Kisses—-a visually immersive and interactive experience that allows users … Continue reading
Now That’s Better: Wendy’s Marketing Revamp
Wendy’s has been making huge strides in their marketing strategies in the last few years. They recognized that they had fallen to the back of the pack in terms of fast food companies. They wanted to reinvent themselves and become relevant … Continue reading
Posted in Uncategorized
2 Comments
Pinterest Adds “Promoted Pins”
I’ll admit it. I’m a Pinaholic. For those of you unfamiliar with the term, I applaud you for your self-control and/or healthy distance from the website Pinterest. ‘Pinaholics’ are Pinterest fanatics: people who spend inordinate amounts of time on the … Continue reading
Online advertising: is it really working?
Seeing is believing. This has been quite right for a long time. But does it also work in measuring efficiency of online advertising? I was chatting with my group members (Allison, Andrea and Pema) the other day and Allison mentioned … Continue reading
Posted in Uncategorized
1 Comment
iPhone + Burberry= too chavvy?
Despite the fact that Apple shares dropped 5% after new iPhone release, the new iPhone 5C and 5S still generate some buzz after their cooperation with the über-British luxurious brand Burberry. Yet, many make jokes about their chavvy union. Before … Continue reading
Posted in Uncategorized
3 Comments
Do you enjoy shopping in a gallery?
Last week, Carla Sozzani cut the ribbon on her concept shop launched in Shanghai, China. The four-level store was designed by American artist Kris Ruhs and Carla Sozzani. On the first floor are the shops for household items, a bookstore, … Continue reading
How the Buying Experience Relates to the Brand Experience
A few weeks ago, my roommate and I decided to have a beach day so we headed down to Santa Monica. On the way back to the parking garage, she decided to make a quick stop at Lush Fresh Handmade … Continue reading
Posted in Uncategorized
5 Comments