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Recent Posts
- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Meta
Category Archives: Uncategorized
Stay if you dare: how booking.com make the most of Halloween?
Everyone loves Halloween. Kids knock on neighbor’s doors and expect the candies. Teenagers hang out with a group of friends in the horror night at Universal Studio. Adults put on their costumes and indulge themselves in the Halloween parade after … Continue reading
Posted in Uncategorized
Tagged booking.com, emotion, Halloween, Holiday marketing, storytelling
6 Comments
It’s Call of Duty time.
This is it. Counting down in three days, it’s the time of the year when millions of gamers all have been expected. “It’s Call of Duty time.” Activision’s latest Call of duty franchise Ghosts will be released on November 5, 2013. … Continue reading
Posted in Uncategorized
2 Comments
India’s Tanishq Ad: A Rare Jewel
Sometimes advertising seems pointless, doesn’t it? There are plenty of mediocre, unmemorable advertisements out there (‘non-sticky’, if you will). There are some advertisements that arguably do more harm than good. But then sometimes, there are advertisements that break through the … Continue reading
Apple vs Microsoft: a new battle begins – a pricing battle.
There has been a long lasting war in the post world war II era, between two tech giants, that is Microsoft and Apple. They have been fighting with each other since the advent of personal computer. Last week, we went … Continue reading
Posted in Uncategorized
5 Comments
Google’s race for relevance: How does it affect content marketers?
It has become a natural routine for people to google on questions and information. Just by typing a few words, Google could deliver search results by matching webpages that have keywords similar to what I typed. However, we still have … Continue reading
Posted in Uncategorized
2 Comments
Auto-Complete?
Great advertisements not only exist in the private sector. Creativity can also be found in advocacy campaigns of NGOs and international organizations. This is the ad that strikes me most recently. Here’s a simple and powerful campaign idea from … Continue reading
Posted in Uncategorized
2 Comments
Do fake reviews even work?
When I turned 16, my parents and I headed to a local car dealership for my first car. Because we were purchasing it new, I was able to pick out the color I wanted. I thought black cars looked chic, … Continue reading
Posted in Uncategorized
1 Comment
Facebook Ad Effectiveness Rises: Convenience vs. Privacy
Several days ago, I got on Facebook and browsed my fiends’ timelines and their updates. A suggested post from a game provider surprised me. Its post said, “Are you getting tired of Clash of Clans? Try our brand new combat … Continue reading
Posted in Uncategorized
2 Comments
Today’s Apple — A Fusion of Fashion, Luxury and Technology
Just a couple days ago, tech giant Apple announced its new hire — Angela Ahrendts, the former CEO of British high-fashion brand Burberry. As she takes over the important, but long vacant role of Apple’s new retail chief next year, she will … Continue reading
Posted in Uncategorized
2 Comments
Arcade Fire: Yet another casualty of faulty guerrilla marketing
Ah, the elusive success of the guerrilla marketing campaign… That tricky little green fairy chased by nouveau-marketing firms and cutting edge ad agencies. As Jay Conrad Levison, coiner of the actual phrase defines it, the art of “achieving conventional goals, … Continue reading
Posted in Uncategorized
Tagged Advertising, Ambient Advertising, Ethics, Guerrilla Marketing, Integrated Marketing, Marketing, Music
Comments Off on Arcade Fire: Yet another casualty of faulty guerrilla marketing