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Recent Posts
- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Categories
Meta
Category Archives: Uncategorized
Victoria’s Secret PINK and Its Ethics Challenge
In a recent talk with a lady who has been in the Marketing business for over two decades, I asked her what she thinks about ethics and how she, as a marketer, would react when positioned in dilemmas. I simply … Continue reading
Posted in Uncategorized
2 Comments
Are Print Media Dying in China?
Do you still remember there was a time when we took fashion magazines with us when we were rushing to the restroom? Do you still remember when we bought and cut off the pages inside a Vogue, made collages when … Continue reading
Posted in Uncategorized
4 Comments
“Windokia” or “Nokrosoft”? Neither.
One of the biggest (and probably the saddest) technology news recently was about the deal between Microsoft and Nokia, with the former company acquired the “Asha” and “Lumia” device name brand trademarks, while the Nokia brand will still be used … Continue reading
Ladies, be ready to share your makeup products with men.
Make up products have always been associated with women, though we have had men’s grooming trends being followed throughout history. The great beauty brands like Mac and Dior are assumed to target female audience, and have been persistently successful at … Continue reading
Posted in Uncategorized
10 Comments
Closing out the semester
I would like to close out this semester’s blog with a note about someone I worked with who gave her life working in communication. Anne Smedinghoff worked with me at US Embassy Kabul. She was killed in early April while … Continue reading
Posted in Uncategorized
5 Comments
Atlanta’s “World of Coke” – a shrine to a brand
We all know that when it comes to integrated marketing, Coke is pretty much the king. From television to print ads, online content and more, Coke knows how to integrate it’s marketing channels. But Coke’s taken it one step further … Continue reading
#prayforboston
I’m so saddened by today’s events. As a runner, I know what type of disorientation the body (and mind) experiences after such a long distance. Then to have your personal victory met with the harrowing echoes of screams and shards … Continue reading
Posted in Uncategorized
16 Comments
Facebook … Losing the Cool Factor?
Facebook is losing ground among teen users. FB noted In its 2012 10-K report: We believe that some of our users, particularly our younger users, are aware of and actively engaging with other products and services similar to, or as … Continue reading
Posted in Uncategorized
13 Comments
Facebook on the Move
Facebook is on the Move Online communications have come a long way from impersonal and un-customizable chat rooms, to the fully integrated Facebook. (i.e. fan pages, businesses pages, advertisements) Facebook started off as a platform to communicate with friends and … Continue reading
Posted in Uncategorized
4 Comments
J.C. Penney: The Importance of Customer Research
Faced with dramatically plunging sales and a bleak future, this week the retailer J.C. Penney (”JCP”) fired CEO Ron Johnson just 17 months after he started with the company. Notably, Johnson was the Apple executive who masterminded the retail experience … Continue reading
Posted in Uncategorized
13 Comments