Tag Archives: PC

Tablets Take a Shopping Trip

As I discussed in my last article on the blog, Making Marketing Mobile, companies have to ensure that their integrated marketing plans include concentration on the digital space.  More specifically, this focus will need to be targeted to mobile device … Continue reading

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Making Marketing Mobile

Another significant shift is beginning to occur in how consumers utilize the interactive space.  The growth of ownership and usage of mobile devices such as smartphones and tablets is beginning to affect user behavioral patterns and interactions with online content.  … Continue reading

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