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- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
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Tag Archives: Super Bowl
HAPPY SUPER BOWL SUNDAY… or is it Week?
The Super Bowl is an American pastime that brings everyone together. Even non-sports fans can unite with their football-obsessed friends and enjoy a good party with wings, beer and dip; watching the latest blunder at the half-time show; and of … Continue reading
Posted in Uncategorized
Tagged Advertising, amazon, Commercials, Doritos, football, marketing communications, pepsi, Star Wars, Super Bowl, super bowl ads, super bowl Liv
10 Comments
Would a Rose by Any Other Name Smell as Sweet? Super Bowl Ads
America is buzzing about this Sunday’s big game. Who will win? Chiefs or 49ers? How will the halftime show go? Will JLo and Shakira be incredible or will one of them have to live in the other’s shadow? What inevitable … Continue reading
Posted in Uncategorized
Tagged ads, advertisements, advertisers, Advertising, Commercials, marketing strategy, Super Bowl, super bowl Liv
6 Comments
Hey, Alexa: Is it time for Voice Marketing?
It was not long ago many of us sport fanatics (or snacks fanatics, let’s be real) got together in the name of Super Bowl LII. As 103.4 millions of people gathered to watch the classic underdog story play out, defeating … Continue reading
Posted in Uncategorized
Tagged Advertising, amazon, Brand, Commercials, google, Integrated Marketing, Marketing, Social Media, strategy, Super Bowl, Technology, voice marketing
4 Comments
The Growing Multicultural Market
Yuriy Boykiv, co-founder and CEO of Gravity Media writes, “Multicultural marketing is no longer an option, but a necessity”. With the consumer market continuing to grow in diversity, it becomes more and more compelling for brands to establish authentic connections … Continue reading
Posted in Uncategorized
Tagged Integrated Marketing Communication, multicultural marketing, Super Bowl
3 Comments
Why I’m Not Watching the Super Bowl, The NFL’s Big Problem
The groundhog has seen his shadow, chips and beer are on sale, and there’s nary a car on the road; it must be Super Bowl Sunday! In a world where I have been historically found at a friend’s house, enjoying … Continue reading
Super Bowl 2013 Ads Rock Social Media Integration
My favorite Super Bowl commercial this year was for Oreo. They successfully provided a commercial that was entertaining, and called viewers to action. Plus their campaign is consistent across Facebook and Twitter. They got people talking about Oreo online, with … Continue reading
Posted in Uncategorized
Tagged 2013, IMC, Integrated Marketing Communication, oreo, Super Bowl
6 Comments
Packers vs. Steelers? or Best Buy vs. Volskswagen? The Then and Now of Super Bowl Advertising
As per annum, this week the whole of America (and a large proportion of the rest of the world) will congregate and consume in front of the sporting calendar’s most anticipated contest; The Super Bowl. In recent years, the NFL’s … Continue reading
Posted in Uncategorized
Tagged Advertising, Integrated Marketing, Marketing, Sports Marketing, Super Bowl
3 Comments