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Recent Posts
- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Meta
Category Archives: Uncategorized
Technology and Gadgets do not = Communication
I admit that I often get sucked into the technophile sphere of influence, enticed by the latest tablet, cellphone, or social network. If you are a communicator, then you should naturally be interested in all of these things because they … Continue reading
Posted in Uncategorized
1 Comment
Tablets Take a Shopping Trip
As I discussed in my last article on the blog, Making Marketing Mobile, companies have to ensure that their integrated marketing plans include concentration on the digital space. More specifically, this focus will need to be targeted to mobile device … Continue reading
Posted in Uncategorized
Tagged Advertising, Apple, browsers, e-commerce, Integrated Marketing, Internet marketing, iOS, iPad, mobile apps, PC, tablets, University of Southern California
1 Comment
Is your head in the cloud? It should be.
http://www.digital-cameras-help.com/clouds.html?id=4 Long thought of as a sight, to tell daydreamers to comeback to by “getting your head out of the cloud” – advertising and marketing people may want to put their heads back in and have a look around. For … Continue reading
Posted in Uncategorized
4 Comments
Give it a tap: NFC and the new era in digital marketing
You are not alone if you haven’t heard of Near Field Communications (NFC) technology or never realized that you’ve probably already used a form of it whether through a digital wallet, FastTrak pass to zip through a toll bridge, or paid for gas with an easy swipe. NFC uses RFID or a short length wireless radio frequency to send snippets of data to a receiver. Once touted by mobile device makers as the breakthrough technology for the mobile wallet system, it is now being leveraged by digital marketers to push content in very powerful and convenient ways. Continue reading
Posted in Uncategorized
Tagged Apple, digital marketing, Galaxy SIII, google, mobile marketing, NFC, Samsung, Social Media
7 Comments
Is The Marketing Profession Prepared For Flexible OLED (organic light-emitting diode) Technology.
During the 2011 RSA conference keynote address, famed physicist and visionary, Dr. Michio Kaku, discussed the future of computers and the internet (RSA conference, 2011). His speech is fascinating and his vision of biotechnology, robotics, and quantum physics could be … Continue reading
Posted in Uncategorized
4 Comments
Advertisers: Join The “Happy, Peppy People” in Social TV
For the past several years, it’s been hard to think of any television program that airs on broadcast or cable be referred to as “appointment television” in the traditional sense…like when people cleared their calendar every Thursday for The Cosby … Continue reading
Posted in Uncategorized
Tagged Broadcast, Cable, Digital Integration, Social TV, TV Advertising
5 Comments
Don’t Get Left in the Dust by Gen Flux
They are fearless, they are tech savvy, they are not stuck in the past, and they are changing global communication. They are Generation Flux! Continue reading
Posted in Uncategorized
Tagged Annenberg, Carola, Gen Flux, Integrated Marketing Communication, Mashable, Roufs, USC
Comments Off on Don’t Get Left in the Dust by Gen Flux
Looking For the Next Best Deal? Click, Purchase and Shop For Less Using Groupon
Established in November 2008 as a publicity held company, Groupon’s goal was and still involves providing consumers with a one-stop location for online deals with massive discounts (Groupon). Available to consumers in more than 48 countries, Groupon offers companies the … Continue reading
Posted in Uncategorized
9 Comments
Is it smart marketing or predatory behavior?
We all know that all fast food restaurants have kid’s menus, but not all of them have specific commercials and advertisements for children. Now days less of them, chains like Jack in the Box (www.adage.com. 2011) do not offer toys … Continue reading
Posted in Uncategorized
Tagged Burger King, children, fast-food, Jack in the Box, kids, McDonald's
12 Comments
Controlling the message: How professional athletes are using new media to build their own unique brands
In the world of sports, the concept of branding is now reaching far beyond the teams and leagues we watch and support. We may cheer for our favorite team every time they are in action, become a fan of the … Continue reading
Posted in Uncategorized
4 Comments