Arts and entertainment, like most fields, have been devastated by the COVID-19 pandemic. Theatrical film releases have mostly come to a standstill in the US, resulting in AMC, the largest cinema chain in America, tinkering on pursuing bankruptcy protection (Whitten, 2020). … Continue reading
It has occurred to me that everywhere I go I literally run into or barely miss running into someone who is looking down at their phone and not paying attention to where they are going. I try my hardest to … Continue reading
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If you asked me to list all the different characteristics of each of the various generations we often mention in our research, I would say to you I’ve lost track. In fact, I’ve lost track of all the X, Y’s, … Continue reading
I can remember when I was young how most of the so called “cool kids” where the ones that had the “It” brands. At that time Nike, Quicksilver, Stussy, Tommy Hilfiger Airwalks and Timberlands were all considered “in” by different … Continue reading
Yuriy Boykiv, co-founder and CEO of Gravity Media writes, “Multicultural marketing is no longer an option, but a necessity”. With the consumer market continuing to grow in diversity, it becomes more and more compelling for brands to establish authentic connections … Continue reading
Image retrieved https://okdiario.com/img/2018/01/22/super-bowl-interior.jpg Calling all football fans and marketing creatives alike. As preparations are underway for the big game this Sunday between the New England Patriots and the Philadelphia Eagles, Super Bowl fans everywhere will have plenty to look forward … Continue reading
Full disclosure: I wasn’t looking forward to writing this blog, actually I dreaded it. But once I got over it and put on my “big girl panties” I decided to just follow the example of the bloggers that I enjoy … Continue reading
If you’re a fan of Integrated Marketing Communications or if you do it for a living, you’re probably as sick as I am of knowing that ALL marketing models have gone to hell since “the advent of social media” – … Continue reading
By Ramona Contreras Chiapa I sat reading on the couch earlier this week with the television on providing soothing ambient noise, when a commercial sparked my interest and immediately drew my eyes off the pages I was reading and directly … Continue reading
My favorite Super Bowl commercial this year was for Oreo. They successfully provided a commercial that was entertaining, and called viewers to action. Plus their campaign is consistent across Facebook and Twitter. They got people talking about Oreo online, with … Continue reading