Arts and entertainment, like most fields, have been devastated by the COVID-19 pandemic. Theatrical film releases have mostly come to a standstill in the US, resulting in AMC, the largest cinema chain in America, tinkering on pursuing bankruptcy protection (Whitten, 2020). … Continue reading
You slowly open one eye. What time is it? Ten minutes before your alarm goes off. Perfect! You can either sleep for ten more minutes or check your phone before it’s time to wake up. You contemplate for no more … Continue reading
COVID-19 is all that anyone (including this blog) can talk about, and for good reason. It is completely changing the world as we know it and is creating a new normal. As we all try to figure out what this … Continue reading
Addiction to methamphetamines, or meth, has grown into a huge problem in the United States, amounting thousands of overdose deaths each year and millions of dollars spent on treatment, medical and other associated costs. Meth usage also destroys countless of … Continue reading
It has occurred to me that everywhere I go I literally run into or barely miss running into someone who is looking down at their phone and not paying attention to where they are going. I try my hardest to … Continue reading
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If you asked me to list all the different characteristics of each of the various generations we often mention in our research, I would say to you I’ve lost track. In fact, I’ve lost track of all the X, Y’s, … Continue reading
Editor’s Note: This topic was chosen in partnership with classmate, Lauren Nickerson. She will be writing about the opposing side of this issue. I would strongly encourage you to read her blog post. Having varying viewpoints on important topics is … Continue reading
At the marketing intersection of politics and shopping I know, I know, it’s not polite to talk about politics in mixed company. Even less so to ask questions about it. But for years I made it my job to do … Continue reading
I can remember when I was young how most of the so called “cool kids” where the ones that had the “It” brands. At that time Nike, Quicksilver, Stussy, Tommy Hilfiger Airwalks and Timberlands were all considered “in” by different … Continue reading
It’s not an original thought that the perpetuation of the idea of fake news is breeding an underlying sense of distrust among consumers. We’re reticent to believe what the media is telling us so what makes advertising any different? If … Continue reading