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- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Tag Archives: strategy
The Rabbit and the Hare
Stunning the campus, the state and higher education, the University of Virginia’s governing board forced the resignation of its first female president. Citing “philosophical differences of opinion” President Teresa Sullivan will step down August 15 after two years and two … Continue reading
Posted in Uncategorized
Tagged collaboration, communication, public education, strategy, transparency
Comments Off on The Rabbit and the Hare
Making Marketing Mobile
Another significant shift is beginning to occur in how consumers utilize the interactive space. The growth of ownership and usage of mobile devices such as smartphones and tablets is beginning to affect user behavioral patterns and interactions with online content. … Continue reading
Posted in Uncategorized
Tagged Advertising, Android, brand association, Branding, brands, communication, Facebook, google, integrated, Integrated Marketing, iPad, iPhone, mobile, PC, QR Codes, smartphone, Sports Marketing, strategy, tablets, Technology, Twitter, University of Southern California
2 Comments
Porsche Makes a U-Turn: Just Your “Everyday” $80,000 Sports Car!
When you think about the Porsche brand, you generally associate them with characteristics such as class, exclusivity, luxury and performance. Since their establishment in 1931, the company’s marketing campaigns have generally reflected these characteristics, building a narrative dominated by sex appeal and extreme … Continue reading