Monthly Archives: February 2013

Entering a war zone as a strategic communicator is always tough. Coming in fresh, you quickly see people’s hopes and dreams of fixing the crisis “lay scattered across the desert floor” (Lawrence, T.E.1922). In Kabul, the future of the Afghani … Continue reading →

Justice will not be served until those who are unaffected are as outraged as those who are.  ―Benjamin Franklin Nima’s Story Nima was 5 when she and her 3-year-old sister escaped from a life of horrific abuse at the hands … Continue reading →

As the communications world continue to search for new strategies and tools to eliminate the crisis of engagement companies are having with consumers and employees, the word gamification is increasingly becoming the topic of discussion. Gamification is about taking the … Continue reading →

If stalking brings to mind bad tabloid stories of stargazing cuckoos, take another look at how you can stalk your way to making more money for your product or company and win over consumers with social listening. With the world moving … Continue reading →

The 2013 awards show season has been perhaps the most hotly discussed and debated one ever. The biggest buzz: why was Ben Affleck, director of best picture nominee “Argo,” passed over for an Oscar nomination for best director when he … Continue reading →

Microsoft launched a massive marketing campaign in October around Windows 8, Surface, and the Windows Phone. Since then consumers seem to be saturated with Microsoft advertisement with television, print, transit, billboards, online, and event sponsorships (O’Reilly, 2012). According to Forbes, … Continue reading →

We live in a ready-made world. People are pressed for time and look to accomplish tasks without sacrificing too much of their day. Look around and you’ll see ready-made websites, templates for fliers or just about anything else you can … Continue reading →

(*** Please note, I am posting this under Rachael Guia’s login because of problems with my own.***) Coca-Cola recently launched a rather strategic anti-obesity marketing campaign under the guise of a PSA.  This campaign comes at the helm of much backlash … Continue reading →

Recently, I was in a meeting where we were evaluating the results from our 2012 marketing communications efforts.  Based on our metrics, we met our overall objectives, generating positive results from our media, advertising, external web and other initiatives.  It … Continue reading →