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Recent Posts
- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Categories
Meta
Tag Archives: Apple
Headphones? Who Needs Headphones?
Even those who can’t distinguish a megabyte from a megapixel know that Apple deleted the headphone jack from their new iPhones. Critics and comedians are relentless in making the decision the joke de jour. While the pundits debate the merit … Continue reading
Made to stick in a good way
New York Times bestseller, Heath brothers’ Made to Stick, inspires me in many ways as and beyond a marketer. Its SUCCESs model, referring to create a simple unexpected concrete credentialed emotional story, is also extremely helpful for creatives to generate … Continue reading
Posted in Uncategorized
Tagged Advertising, Apple, Marketing, Microsoft, Nokia, Non-profit organization, Samsung
2 Comments
Where there’s an Apple, there is a Samsung.
While everybody is still talking about Apple’s new big screen smartphone iPhone 6 Plus, Samsung has released a new ad for its upcoming Samsung Galaxy Note 4, which mocks subtly: Apple is copying Samsung, three year later! Galaxy Note 4 … Continue reading
Tablets Take a Shopping Trip
As I discussed in my last article on the blog, Making Marketing Mobile, companies have to ensure that their integrated marketing plans include concentration on the digital space. More specifically, this focus will need to be targeted to mobile device … Continue reading
Posted in Uncategorized
Tagged Advertising, Apple, browsers, e-commerce, Integrated Marketing, Internet marketing, iOS, iPad, mobile apps, PC, tablets, University of Southern California
1 Comment
Give it a tap: NFC and the new era in digital marketing
You are not alone if you haven’t heard of Near Field Communications (NFC) technology or never realized that you’ve probably already used a form of it whether through a digital wallet, FastTrak pass to zip through a toll bridge, or paid for gas with an easy swipe. NFC uses RFID or a short length wireless radio frequency to send snippets of data to a receiver. Once touted by mobile device makers as the breakthrough technology for the mobile wallet system, it is now being leveraged by digital marketers to push content in very powerful and convenient ways. Continue reading
Posted in Uncategorized
Tagged Apple, digital marketing, Galaxy SIII, google, mobile marketing, NFC, Samsung, Social Media
7 Comments
Designing Children
Are Kids 6+ the Next Competition for App Designers and Marketers? Tiny Tapps’ iPad App Signals an Ushering in of a Whole New Wave of Really Young App Developers and Graphic Artists Move over Zuckerberg – you are gettin’ old … Continue reading
Posted in Uncategorized
Tagged Apple, children, computer, designer, developers, iPad, marketers, mobile apps, prodigy, youth
13 Comments