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Recent Posts
- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Category Archives: Uncategorized
Click, Click…Done!
Online grocery shopping is the way of the world these days. The ability to shop online has become more than a convenience, but a necessity for me. Who has time to go grocery shopping anymore, anyway? I am an avid … Continue reading
Posted in Uncategorized
Tagged Advertising, ambient marketing, convenience, groceries, Marketing, online, online shopping, time-saver, vons, Vons.com
9 Comments
B.Y.O.S.: Does Social Media Marketing Work?
Have you ever wanted to design your own vehicle and share your creation with friends? Thanks to Chevrolet, you now have the opportunity. Last week Chevrolet launched its newest social marketing campaign, Build Your Own Spark (B.Y.O.S.). The Spark is … Continue reading
Posted in Uncategorized
3 Comments
Journey to Brasil through the Marketing Magic of Macy’s
On May 16, Macy’s launched a company-wide marketing campaign paying tribute to one of the hottest countries on earth, Brasil. The Macy’s tribute, with the tagline “Brasil: A Magical Journey” attempts to capture the essence of the captivating culture and … Continue reading
Posted in Uncategorized
1 Comment
Strategic Communications or just Communications?
The term “Strategic Communication” gets tossed around a lot and most of the time, I see it used by those in our field who want to give the impression that their plan is something larger than just a communications strategy. … Continue reading
Posted in Uncategorized
2 Comments
You Are Now Entering The Brand Twilight Zone.
Imagine you are in a city that is known for its rich history and culture, yet as you walk down the street all you see are the same five or six logos and company names. These companies represent some of … Continue reading
Posted in Uncategorized
Tagged Brand, brand exclusion, corporate sponsors, Olympics, Social Media
3 Comments
Facebook is the Best Free Marketing Out There…Or Isn’t It?
Facebook marketing is free, right? Post a page, get some likes and then your fans will automatically buy your product, go to your event or donate to your cause. This is what social media is all about…isn’t it? This is … Continue reading
Take My Money, HBO! Why HBO Would Rather Support Digital Piracy Than Take Your Money
With programming that reaches 29 million subscribers in the United States (Carter, 2012), Home Box Office (HBO) has hit pay dirt with its HBO GO website and mobile application. Launched in February 2010, HBO GO has revolutionized the way its … Continue reading
Posted in Uncategorized
Tagged disruptive innovation, entertainment, game of thrones, hbo, hbogo, innovation, media, sustainable innovatio, true blood
2 Comments
Why blow up your TV set? Hybridcast is coming in 2013!
On May 23, 2012, Nippon Hosou Kyoukai (NHK) made an announcement in Japan about a new integrated television watching experience dubbed “Hybridcast” (Beach, 2012; Diginfonews, 2012; Buckley, 2012). Continue reading
Posted in Uncategorized
Tagged Aaron Fowles, connected, HTML5, Hybridcast, Integrated Marketing, interact, interactive, Japan, NHK, sports, steroids, tablets, television
4 Comments
Don’t bug me, I’m pinning.
Pinterest is one of my favorite websites. And not just because when I discovered it last fall, I was a busy grad student trying to decorate my new home and plan a wedding. I like it because it’s such a … Continue reading
What we’ve got here is a failure to communicate
When I was a kid, there was a public service announcement that ran on TV for the Reading is Fundamental foundation for children’s literacy. The catch phrase, “reading is FUN-da-mental!” was shouted by some sort of animated, elf-like creature. You … Continue reading
Posted in Uncategorized
2 Comments