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Recent Posts
- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Categories
Meta
Category Archives: Uncategorized
Designing Children
Are Kids 6+ the Next Competition for App Designers and Marketers? Tiny Tapps’ iPad App Signals an Ushering in of a Whole New Wave of Really Young App Developers and Graphic Artists Move over Zuckerberg – you are gettin’ old … Continue reading
Posted in Uncategorized
Tagged Apple, children, computer, designer, developers, iPad, marketers, mobile apps, prodigy, youth
13 Comments
Taking Brand Messaging to a whole other world.
FaceBooks recent IPO debacle, in contrast to Google’s more stellar public release, does not diminish the company’s intrinsic value. Its true value stems from its biggest asset, its more than 800 million registered users worldwide. Essentially it has become the … Continue reading
Posted in Uncategorized
Tagged Branding, Facebook, google, mass media, mobile apps, second life, Social Media, virtual worlds
4 Comments
The Power of Free
Did you say “free?” I’ll admit that I was slow and hesitant to dive into the world of online
Posted in Uncategorized
2 Comments
24/7 Connectivity: Is that a good thing or a bad thing?
Bling, bling. “What was THAT?” my mom said. It was a lazy afternoon, and we were watching three giraffes drinking water out of the watering hole about 100 feet in front of us. We were separated from them by the … Continue reading
Posted in Uncategorized
5 Comments
3 Reasons Why Your Brand Is Boring
Watch this video to truly understand how to not have a boring brand. “The brand is not really controlled by marketing people, despite their huge budgets, their research programs and their panoply of branding, advertising and event managing…the brand is … Continue reading
Driving Brand Awareness By Letting Others Do Your Talking
When I took my first job as a public relations account executive in an integrated marketing agency back in the late 90s, the vast majority of our technology clients spent a large percentage of their marketing budgets on the creation … Continue reading
Making Marketing Mobile
Another significant shift is beginning to occur in how consumers utilize the interactive space. The growth of ownership and usage of mobile devices such as smartphones and tablets is beginning to affect user behavioral patterns and interactions with online content. … Continue reading
Posted in Uncategorized
Tagged Advertising, Android, brand association, Branding, brands, communication, Facebook, google, integrated, Integrated Marketing, iPad, iPhone, mobile, PC, QR Codes, smartphone, Sports Marketing, strategy, tablets, Technology, Twitter, University of Southern California
2 Comments
But how many marketing vehicles should I choose?
I certainly agree with Kitchen and Burgmann’s assertion that integrated marketing communication assists companies in coordinating consistent messages across various channels of communication (2010). In addition, the authors write that the idea of integration is viewed by most marketing practitioners … Continue reading
Posted in Uncategorized
Tagged Integrated Marketing Communication, Marketing Channels, Social Media
4 Comments
Employees impact brand identity
When we think of branding, most of us probably associate the concept with the logo, colors, and impressions of our favorite companies. However, how many of us think of the impact of a brand on a company’s employees? Imagine the … Continue reading
Posted in Uncategorized
1 Comment
Blogging: easy money and glamour…or waste of time?
Blogging has undoubtedly taken off over the last few years. It seems like everyone is blogging these days: moms, teenagers, self-proclaimed chefs, fashion lovers and techies to name a few. Successful bloggers in the fashion industry are invited to exclusive … Continue reading
Posted in Uncategorized
Tagged blog, blogger, blogging, Facebook, Fashion, Internet marketing, Millennials, Pinterest, SEO, Twitter
3 Comments