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Recent Posts
- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Meta
Tag Archives: Advertising
Hey, Alexa: Is it time for Voice Marketing?
It was not long ago many of us sport fanatics (or snacks fanatics, let’s be real) got together in the name of Super Bowl LII. As 103.4 millions of people gathered to watch the classic underdog story play out, defeating … Continue reading
Posted in Uncategorized
Tagged Advertising, amazon, Brand, Commercials, google, Integrated Marketing, Marketing, Social Media, strategy, Super Bowl, Technology, voice marketing
4 Comments
Why I’m Not Watching the Super Bowl, The NFL’s Big Problem
The groundhog has seen his shadow, chips and beer are on sale, and there’s nary a car on the road; it must be Super Bowl Sunday! In a world where I have been historically found at a friend’s house, enjoying … Continue reading
About-Face: Time to rethink your Facebook marketing strategy
Recently, Facebook’s CEO announced platform changes that will reduce News Feed content from businesses, brands and media to better connect users with friends and family. According to Zuckerberg, Facebook is focused on improving the experience by “helping users find relevant … Continue reading
The logos are coming! Corporate logos on professional jerseys: Do you even care?
The logos are coming! Well, in the case of the NBA they’re already here in the form of a pilot program that’s expected to run 3 years. But for other major North American sports groups such as the NFL, MLB, … Continue reading
Posted in Uncategorized
Tagged Advertising, Annenberg, brand equity, Branding, Jerseys, Lakers, Logos, NBA, Sports Marketing, strategy
9 Comments
From Natural Disaster Recovery to Supporting Local Small Business: 2018 Super Bowl Ads are here!
Image retrieved https://okdiario.com/img/2018/01/22/super-bowl-interior.jpg Calling all football fans and marketing creatives alike. As preparations are underway for the big game this Sunday between the New England Patriots and the Philadelphia Eagles, Super Bowl fans everywhere will have plenty to look forward … Continue reading
Where are the women in advertising?
The field of advertising is still dominated by men. Anyone who has watched Mad Men knows the beginnings of the culture well. Has much changed? The books we read for class have been authored by men, and the video … Continue reading
Posted in Uncategorized
Tagged #women, Advertising, female executives, feminism, Marketing to Women
2 Comments
Advertising Teen Suicide for Publicity
Disclaimer: Triggering content below regarding suicide. I’d read about it on CNN and again on People Magazine. At first, I had no interest in the new show about a young teenager who commits suicide and leaves behind 13-tapes to explain … Continue reading
Should Brand Share Control of the Message with the Public?
Dove’s conceptual ad campaign of ‘Real Beauty’ since 2004 has been one of the most talked-about cases over the decades. Some celebrate it as an inspiring template for creating buzz and building an emotional connection with consumers, while some criticize … Continue reading
Posted in Uncategorized
Tagged Advertising, Brand, brand association, dove, IMC, Marketing to Women, Real Beauty, strategy
2 Comments
Just Another Basic
Brands try to pass brand content as advertising and vice versa; in the process, they are often left with bland context. There is a fine line between branded content and advertising. When brands try to pitch branded content as advertising … Continue reading
Posted in Uncategorized
Tagged Advertising, Brand, Branding, IMC, Social Media, social media marketing
3 Comments