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Recent Posts
- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Tag Archives: brand equity
The logos are coming! Corporate logos on professional jerseys: Do you even care?
The logos are coming! Well, in the case of the NBA they’re already here in the form of a pilot program that’s expected to run 3 years. But for other major North American sports groups such as the NFL, MLB, … Continue reading
Posted in Uncategorized
Tagged Advertising, Annenberg, brand equity, Branding, Jerseys, Lakers, Logos, NBA, Sports Marketing, strategy
9 Comments
Sports Haters: The Next Level of Twitter Engagement
Once upon a time, we sat down to watch our favorite team (as long as it was in the same region where we lived) on TV. Forget watching Barcelona Soccer playing Manchester, forget watching your daughter’s Division III volleyball team … Continue reading
Posted in Uncategorized
Tagged brand equity, digital marketing, engage, mobile apps, ROI, Social Media, Sports Marketing, Twitter
1 Comment
Craft beer: Is this market “saturated”?
It’s Fall, so naturally, I think about football…and beer. I load myself up in my Uggs and flannel shirt and head on down to my local grocery store to stock up before the big tailgate party. But wait! Where did … Continue reading
Posted in Uncategorized
Tagged Brand, brand equity, Branding, brands, Fads, Integrated Marketing, market saturation, market share, marketing trends, new concept, Product Life Cycle, strategy
6 Comments
Did that make you cry?
Offensive imagery for brands have been pervasive in American history and many of these brands are propagated by derogatory stereotypes (Bhasin, 2011). For instance, Aunt Jemima, a brand that still exists today, but has been dramatically altered since its first … Continue reading
“Windokia” or “Nokrosoft”? Neither.
One of the biggest (and probably the saddest) technology news recently was about the deal between Microsoft and Nokia, with the former company acquired the “Asha” and “Lumia” device name brand trademarks, while the Nokia brand will still be used … Continue reading
Making Vacuuming an Adventure!
For their new Kompressor Elite vacuum cleaner, LG made an ad that takes viewers into a vintage-looking toy world, with a story line seemingly inspired by the most recent addition to the Toy Story movies, Toy Story 3. While vacuum … Continue reading
Posted in Uncategorized
Tagged brand association, brand equity, LG, story telling, Toy Story
1 Comment