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Recent Posts
- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Meta
Tag Archives: Facebook
What’sApp . . . What’sThat?
Up until a few months ago, I worked at a BMW Dealership in sunny Downey, CA (for those of you who don’t know: home of The Carpenters . . . yes, those Carpenters). Working at a dealership, you get to … Continue reading
Posted in Uncategorized
Tagged B2B, B2C, Facebook, Small Business Marketing, Social Media, What'sApp
4 Comments
Snapchat is No Fool
If you’ve logged on to Snapchat today, you may have seen a filter that looks a lot like another app. Dubbed as an April Fools prank, Snapchat is at it again, throwing a lot of shade towards Facebook. The filter … Continue reading
Google AND Facebook Say No to More Money: Both Firms Ban Cryptocurrency Advertising Indefinitely
On Wednesday, March 14th, Google confirmed that it was aligning with Facebook’s lead regarding cryptocurrency advertising by banning all advertisements on its advertising platforms and search results (Wilkes, 2018). This ban includes cryptocurrency products such as cryptocurrencies themselves, initial … Continue reading
Posted in Uncategorized
Tagged Advertising, Branding, CMGT 541, Cryptocurrency, digital marketing, Facebook, google, Marketing, University of Southern California, USC
Comments Off on Google AND Facebook Say No to More Money: Both Firms Ban Cryptocurrency Advertising Indefinitely
Live Video: Customer Engagement in Real Time!
Live video is being adopted as an effective marketing way by many brands including AT&T, McDonald’s, Maybelline and Airbnb (Dietrich & Weller, 2017). Live videos of McDonald’s and Maybelline were linked directly to specific products that brands are aimed at … Continue reading
Posted in Uncategorized
Tagged Branding, consumer engagement, digital marketing, Facebook, live video, target audience
7 Comments
You Must Have a Social Media Presence! But Like What?
At first, social media, like Facebook, was designed to post personal thoughts and keep personal connections. However, where there are people, there are markets. Exposing private life to the public draws attentions, not … Continue reading
Posted in Uncategorized
Tagged Facebook, Instagram, Must-Do, social media marketing, Twitter
5 Comments
The Results are in, You are NOT the Terrorist!
Scrolling through Facebook we see constantly see baby photos, memes, and inspirational or cautious stories that are shared several thousand or million times. Who are these people in these stories and is it true? Facebook is taking a stand against … Continue reading
Facebook Vows to Kill Fake Stories– Are Media Brands In Trouble?
From what started as a means for college students to connect across campuses, Facebook has evolved into an international communication channel and for many, a news resource and a platform to freely speak their opinions. Makes sense doesn’t it? Let’s … Continue reading
Posted in Uncategorized
Tagged consumer engagement, Facebook, fake ads, hoax, social media marketing
4 Comments
This month Facebook turned 10 years old (Oremus, 2014). Our daily lives are now filled with retweets, trending topics and likes. I think everyone can acknowledge the ground-shifting, wave-making changes social media has wrought on personal interactions, social connectivity, journalism … Continue reading
MONOPOLY COLLECTS PARTNERS LIKE PROPERTIES
Hold your horse! One of the best-loved games Hasbro’s Monopoly axed a playing piece and I’m just finding out about this now? Even worse, I found out about it on Facebook – through a Zappos ad?! This game and I … Continue reading
Posted in Uncategorized
Tagged CA Lottery, Facebook, Integrated Marketing, McDonald's, Monopoly, USC, USPS
10 Comments
Facebook and the New Newsfeed: A Philosophical Take
When Facebook made the announcement about their new Newsfeed layout late last week Heraclitus came to mind. Yes, we’re getting philosophical. Stay with me here. I’ll be quick. Heraclitus was a 6th century Greek philosopher best known for moving the … Continue reading