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Recent Posts
- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Tag Archives: Social Media
Just Another Basic
Brands try to pass brand content as advertising and vice versa; in the process, they are often left with bland context. There is a fine line between branded content and advertising. When brands try to pitch branded content as advertising … Continue reading
Posted in Uncategorized
Tagged Advertising, Brand, Branding, IMC, Social Media, social media marketing
3 Comments
Sports Haters: The Next Level of Twitter Engagement
Once upon a time, we sat down to watch our favorite team (as long as it was in the same region where we lived) on TV. Forget watching Barcelona Soccer playing Manchester, forget watching your daughter’s Division III volleyball team … Continue reading
Posted in Uncategorized
Tagged brand equity, digital marketing, engage, mobile apps, ROI, Social Media, Sports Marketing, Twitter
1 Comment
Cutting the Cord is Back and the Future is Bright – My Buyer Journey
[http://www.technologytell.com/hometech/files/2013/08/rabbitears.jpg] I first cut the cord on cable TV several years ago. More than a way to save money, it was a practical step, being a busy consultant flying over 100k miles a year. There was no point of subscribing … Continue reading
Posted in Uncategorized
Tagged Advertising, Branding, buyer journey, cut the cord, internet tv, Marketing, psvue, slingtv, Social Media
2 Comments
Truffle Pig: Why brands need to dig deep to get their messages out
Late last month, global advertising firm WPP announced a partnership with Snapchat and The Daily Mail to create a new type of advertising agency. The venture, called Truffle Pig, would deliver “story driven marketing” for brands. Leveraging Snapchat’s social network, … Continue reading
Posted in Uncategorized
Tagged Advertising, content, Digital, Marketing, red bull, Social Media, storify, truffle pig, upworthy
1 Comment
What never fails to liven up the party? Cards Against Humanity.
Have you heard of Cards Against Humanity? It’s much like Apples to Apples, but where the object of the game is to come up with the funniest most horrible phrase possible by filling in the blank or answering a random question. … Continue reading
Posted in Uncategorized
Tagged Alternate Reality Games, Holiday marketing, Integrated Marketing, Social Media
2 Comments
How Brands Can Take Advantage of Instagram Direct
Instagram Direct has been available for brands for quite some time now and bloggers and brands everywhere are making sure to take advantage of the feature to increase engagement with followers and customers! However, not all brands are aware of the … Continue reading
Posted in Uncategorized
Tagged Instagram, Social Media
Comments Off on How Brands Can Take Advantage of Instagram Direct
Feminism and Integrated Marketing: When Poise and Power Meet in the Public Marketplace of Ideas
(Source: Google Images) (Source: Twitter) Celebrities Emma Watson and Beyonce sparked public dialogue, recently, with references to feminism. For example, last month (August), Bey performed at the MTV Video Music Awards with the giant term FEMINIST projected onto the backdrop … Continue reading
Posted in Uncategorized
Tagged Beyonce, Emma Watson, feminism, He for She, Social Media, United Nations
3 Comments
This month Facebook turned 10 years old (Oremus, 2014). Our daily lives are now filled with retweets, trending topics and likes. I think everyone can acknowledge the ground-shifting, wave-making changes social media has wrought on personal interactions, social connectivity, journalism … Continue reading
The story of a bear and a hare–Creativity helps John Lewis?
John Lewis recently released its Disney-inspired Christmas ad. At the very beginning, the ad tells audiences “there once was an animal who had never seen Christmas”. The animal is a bear that always sleeps over the winter. His friend, a … Continue reading
Email marketing: the future of precise and personalized marketing?
What is the first thing you usually do when you wake up every morning? Brush your teeth? Make Coffee? Or for some people, check emails through smartphones. The truth is that checking emails many times per day has become a … Continue reading
Posted in Uncategorized
Tagged Email marketing, personalized marketing, precise advertising, Social Media
2 Comments