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Recent Posts
- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Categories
Meta
Tag Archives: Social Media
Pinterest Adds “Promoted Pins”
I’ll admit it. I’m a Pinaholic. For those of you unfamiliar with the term, I applaud you for your self-control and/or healthy distance from the website Pinterest. ‘Pinaholics’ are Pinterest fanatics: people who spend inordinate amounts of time on the … Continue reading
The Rise of Experiential: Marketing’s Next Evolutionary Step
Experiential marketing is exactly what it sounds like. And yet it is so much more than anything consumers and marketers have been able to grasp yet. But some are getting close. Indeed, experiential marketing and advertising is creating a new … Continue reading
Posted in Uncategorized
Tagged amazon, experiential advertising, experiential marketing, interactive, Nike, shopping, Social Media
4 Comments
Fresh off the Vine – Twitter’s Move into Video
First, 140-characters. Then geo-location. Pictures. And now? Video. Six-seconds worth, to be precise. Introducing Vine, Twitter’s mobile video sharing app. It allows users to record, edit, and share 6-seconds worth of looping noteworthy, mundane, or even NC-17 rated content to … Continue reading
Facebook Fatigue
“Facebook fatigue” is a phrase coined to explain a recent wave of boredom that appears to be setting in for many of the site’s members. If you find yourself needing a Facebook hiatus from time to time because you don’t value … Continue reading
Posted in Uncategorized
Tagged facebook fatigue, Instagram, Pew Research, Pinterest, snapchat, Social Media
14 Comments
For Sports Fans, Twitter is Changing the Game
For Sports Fans, Twitter is Changing the Game How has social media, and specifically, Twitter, affected the way we experience sports today? As an avid sports fan, I can attest to the reliance on my mobile phone to gain immediate … Continue reading
Give it a tap: NFC and the new era in digital marketing
You are not alone if you haven’t heard of Near Field Communications (NFC) technology or never realized that you’ve probably already used a form of it whether through a digital wallet, FastTrak pass to zip through a toll bridge, or paid for gas with an easy swipe. NFC uses RFID or a short length wireless radio frequency to send snippets of data to a receiver. Once touted by mobile device makers as the breakthrough technology for the mobile wallet system, it is now being leveraged by digital marketers to push content in very powerful and convenient ways. Continue reading
Posted in Uncategorized
Tagged Apple, digital marketing, Galaxy SIII, google, mobile marketing, NFC, Samsung, Social Media
7 Comments
You Are Now Entering The Brand Twilight Zone.
Imagine you are in a city that is known for its rich history and culture, yet as you walk down the street all you see are the same five or six logos and company names. These companies represent some of … Continue reading
Posted in Uncategorized
Tagged Brand, brand exclusion, corporate sponsors, Olympics, Social Media
3 Comments
Facebook is the Best Free Marketing Out There…Or Isn’t It?
Facebook marketing is free, right? Post a page, get some likes and then your fans will automatically buy your product, go to your event or donate to your cause. This is what social media is all about…isn’t it? This is … Continue reading
Taking Brand Messaging to a whole other world.
FaceBooks recent IPO debacle, in contrast to Google’s more stellar public release, does not diminish the company’s intrinsic value. Its true value stems from its biggest asset, its more than 800 million registered users worldwide. Essentially it has become the … Continue reading
Posted in Uncategorized
Tagged Branding, Facebook, google, mass media, mobile apps, second life, Social Media, virtual worlds
4 Comments
Driving Brand Awareness By Letting Others Do Your Talking
When I took my first job as a public relations account executive in an integrated marketing agency back in the late 90s, the vast majority of our technology clients spent a large percentage of their marketing budgets on the creation … Continue reading