Tag Archives: Social Media

Everyone and their mothers love GIFs

          Yes, hello to you over there reading this blog! I hope you didn’t mind my use of GIF to express my genuine excitement to be talking about GIF with you today. You’ve seen these around—in … Continue reading

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The Latest in Share of Ear

Have you heard the latest about Share of Ear? Edison Research has just released The Infinite Dial 2018, and it’s jam-packed with amazing insights about the digital consumption in the US. Quick takeaways: Podcasting continues to grow in all ways; … Continue reading

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The Rise of the Influencer

While it may be simmering down, the pursuit of influencers and “every day” social media bloggers has had an immersive impact on the consumer packaged goods industry, and goes beyond the typical celebrity endorsements that used to dominate the past. … Continue reading

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Hey, Alexa: Is it time for Voice Marketing?

It was not long ago many of us sport fanatics (or snacks fanatics, let’s be real) got together in the name of Super Bowl LII. As 103.4 millions of people gathered to watch the classic underdog story play out, defeating … Continue reading

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About-Face: Time to rethink your Facebook marketing strategy

Recently, Facebook’s CEO announced platform changes that will reduce News Feed content from businesses, brands and media to better connect users with friends and family.  According to Zuckerberg, Facebook is focused on improving the experience by “helping users find relevant … Continue reading

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From Natural Disaster Recovery to Supporting Local Small Business: 2018 Super Bowl Ads are here!

Image retrieved https://okdiario.com/img/2018/01/22/super-bowl-interior.jpg Calling all football fans and marketing creatives alike. As preparations are underway for the big game this Sunday between the New England Patriots and the Philadelphia Eagles, Super Bowl fans everywhere will have plenty to look forward … Continue reading

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Leave ’em Laughing

Most of us have heard the phrase “Laughter is the best medicine,” and there’s some truth behind the saying … even if a good orthopedic surgeon does come in handy every so often. But humor can also be used to … Continue reading

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Advertising Teen Suicide for Publicity

Disclaimer: Triggering content below regarding suicide. I’d read about it on CNN and again on People Magazine. At first, I had no interest in the new show about a young teenager who commits suicide and leaves behind 13-tapes to explain … Continue reading

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The Results are in, You are NOT the Terrorist!

Scrolling through Facebook we see constantly see baby photos, memes, and inspirational or cautious stories that are shared several thousand or million times. Who are these people in these stories and is it true? Facebook is taking a stand against … Continue reading

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Handing Over The Nuclear Codes… And The Twitter Password?

With all of the post-election focus on who President-elect Trump will nominate for his Cabinet and what executive orders he’ll issue on his first day in office, there is a key communications question that needs to be examined: How will … Continue reading

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