-
Recent Posts
- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
Recent Comments
- Don K Ochoa on Rolex – Will the Bubble burst?
- helpful site on Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed
- medium.com on Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed
- Olympus Vapor on Gladiator Sales 101
- Candace on 2020, Was it Really So Bad?
Archives
- July 2021
- December 2020
- November 2020
- October 2020
- September 2020
- June 2020
- May 2020
- April 2020
- March 2020
- February 2020
- January 2020
- December 2019
- November 2019
- October 2019
- September 2019
- August 2019
- July 2019
- June 2019
- May 2019
- December 2018
- November 2018
- October 2018
- September 2018
- April 2018
- March 2018
- February 2018
- January 2018
- September 2017
- August 2017
- July 2017
- June 2017
- May 2017
- April 2017
- March 2017
- February 2017
- January 2017
- December 2016
- November 2016
- October 2016
- September 2016
- April 2016
- March 2016
- February 2016
- January 2016
- August 2015
- July 2015
- June 2015
- May 2015
- December 2014
- November 2014
- October 2014
- September 2014
- April 2014
- March 2014
- February 2014
- December 2013
- November 2013
- October 2013
- September 2013
- April 2013
- March 2013
- February 2013
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
Categories
Meta
Tag Archives: Advertising
The story of a bear and a hare–Creativity helps John Lewis?
John Lewis recently released its Disney-inspired Christmas ad. At the very beginning, the ad tells audiences “there once was an animal who had never seen Christmas”. The animal is a bear that always sleeps over the winter. His friend, a … Continue reading
India’s Tanishq Ad: A Rare Jewel
Sometimes advertising seems pointless, doesn’t it? There are plenty of mediocre, unmemorable advertisements out there (‘non-sticky’, if you will). There are some advertisements that arguably do more harm than good. But then sometimes, there are advertisements that break through the … Continue reading
Arcade Fire: Yet another casualty of faulty guerrilla marketing
Ah, the elusive success of the guerrilla marketing campaign… That tricky little green fairy chased by nouveau-marketing firms and cutting edge ad agencies. As Jay Conrad Levison, coiner of the actual phrase defines it, the art of “achieving conventional goals, … Continue reading
Posted in Uncategorized
Tagged Advertising, Ambient Advertising, Ethics, Guerrilla Marketing, Integrated Marketing, Marketing, Music
Comments Off on Arcade Fire: Yet another casualty of faulty guerrilla marketing
Pardon me, do you remember Grey Poupon?
When the curtain opened on the 85th Academy Awards, I had already begun drafting a blog post about a new marketing initiative by the Girl Scouts of USA, who this season introduced a “nutritional” cookie featuring NutriFusion vitamin spread. I … Continue reading
Posted in Uncategorized
Tagged Academy Awards, Advertising, campaign, flashback, Grey Poupon, Marketing, Oscars, throwback
5 Comments
The State of Print (As of this week, anyway)
When I was offered a position to head up the marketing efforts for 8 newspapers and their digital counterparts in West Texas and throughout New Mexico, I almost brushed it aside like a piece of lint you might find in … Continue reading
Posted in Uncategorized
Tagged advertisers, Advertising, content, Digital, New Mexico, newspapers, print, revenue, West Texas
4 Comments
Magazine covers turned into Windows 8 start screens!
If you have been watching any form of media in the U.S. lately, you would have most likely seen an ad displaying the Windows 8 live tile start screens. Whether it is a Surface tablet ad (which we watched in … Continue reading
Posted in Uncategorized
Tagged Advertising, Architectural Digest, Conde Nast, Creative, Glamour, Glamour Magazine, Magazine Cover, Magazine Print Ad, Magazines, Marketing, Print Ad, Print Marketing, Promos, Vanity Fair, Vanity Fair Magazine, Windows, Windows Live Tiles, Windows Start Screen, Windows Tiles, Windows8
7 Comments
Mad Men, A Fictional Show and A Real Advertising Battlefield
Although Jon Hamm was still wearing his signature smile, I was upset sitting in front of TV when I saw Mad Men went home empty-handed on 2012 Emmy Awards ceremony last Sunday night. The critically acclaimed show caused a stir … Continue reading
Posted in Uncategorized
Tagged Advertising, fashion industry, Mad Men, reviving old brands
4 Comments
Kiip on Winning!
[Screen Shot 2012-07-06 at 9.28.03 AM]
Full Report: http://pewinternet.org/Reports/2011/Generations-and-gadgets/Overview.aspx Continue reading
Posted in Uncategorized
Tagged ads, Advertising, Brian Wong, Business Insider, Forbes, games, gaming, Kiip, mobile, mobile apps
2 Comments
Tablets Take a Shopping Trip
As I discussed in my last article on the blog, Making Marketing Mobile, companies have to ensure that their integrated marketing plans include concentration on the digital space. More specifically, this focus will need to be targeted to mobile device … Continue reading
Posted in Uncategorized
Tagged Advertising, Apple, browsers, e-commerce, Integrated Marketing, Internet marketing, iOS, iPad, mobile apps, PC, tablets, University of Southern California
1 Comment
Click, Click…Done!
Online grocery shopping is the way of the world these days. The ability to shop online has become more than a convenience, but a necessity for me. Who has time to go grocery shopping anymore, anyway? I am an avid … Continue reading
Posted in Uncategorized
Tagged Advertising, ambient marketing, convenience, groceries, Marketing, online, online shopping, time-saver, vons, Vons.com
9 Comments