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Recent Posts
- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Tag Archives: Branding
Brands with catchy nicknames went viral in China
“I really love Granny Xiang’s bag for this season.” “Really? But I think that Piggy Bag fits you better.” “Did you try the new color of Little Fatty?” “Not yet. I tried the Fairy Water on my face recently, and … Continue reading
Authenticity and the Influencer: The Ultimate Paradox
You slowly open one eye. What time is it? Ten minutes before your alarm goes off. Perfect! You can either sleep for ten more minutes or check your phone before it’s time to wake up. You contemplate for no more … Continue reading
McDonald’s Influencer Marketing: Back with Cactus Jack?
A recent article in the New York Post has marketing minds curious. Is McDonald’s latest influencer partnership a bust or a disruptive experience driving sales? Undoubtedly a big win for Travis Scott, partnering with the international fast-food brand valued at … Continue reading
Posted in Uncategorized
Tagged Branding, celebrity, digital marketing, Fashion, influencer marketing, multicultural marketing, Music
6 Comments
Subscription-based Disney+ ad free, but for how long?
When I received an email from Verizon Wireless offering me one free year of Disney+ I immediately signed up! The chance to enjoy it for one year free thrilled me! When do you ever get to enjoy anything for free – and … Continue reading
Can (or Should) Your Favorite Brand Have a Sex Life?
If the notion a brand could have a sex life piqued your curiosity, you might have been one of the 111,500 people who retweeted a risqué December 2019 post from Netflix, or one of the 440,000 who “liked” it as … Continue reading
Posted in Uncategorized
Tagged brand management, Branding, brands, Social Media, social media marketing, Twitter
10 Comments
Under Armor Scores Big
Chances are, you’ve heard of Steph Curry. He’s one of the greatest basketball players around, a proud husband, father to two girls and a baby boy, and quite active on social media. A few weeks back, a young female fan … Continue reading
The #MeToo Movement: Why Brands May Want to Reconsider Joining The Conversation
Editor’s Note: This topic was chosen in partnership with classmate, Lauren Nickerson. She will be writing about the opposing side of this issue. I would strongly encourage you to read her blog post. Having varying viewpoints on important topics is … Continue reading
Google AND Facebook Say No to More Money: Both Firms Ban Cryptocurrency Advertising Indefinitely
On Wednesday, March 14th, Google confirmed that it was aligning with Facebook’s lead regarding cryptocurrency advertising by banning all advertisements on its advertising platforms and search results (Wilkes, 2018). This ban includes cryptocurrency products such as cryptocurrencies themselves, initial … Continue reading
Posted in Uncategorized
Tagged Advertising, Branding, CMGT 541, Cryptocurrency, digital marketing, Facebook, google, Marketing, University of Southern California, USC
Comments Off on Google AND Facebook Say No to More Money: Both Firms Ban Cryptocurrency Advertising Indefinitely
The logos are coming! Corporate logos on professional jerseys: Do you even care?
The logos are coming! Well, in the case of the NBA they’re already here in the form of a pilot program that’s expected to run 3 years. But for other major North American sports groups such as the NFL, MLB, … Continue reading
Posted in Uncategorized
Tagged Advertising, Annenberg, brand equity, Branding, Jerseys, Lakers, Logos, NBA, Sports Marketing, strategy
9 Comments
You Won’t Believe What This Billboard is Advertising!
I was driving down the 80 freeway in the Bay Area and I saw the most vibrant and striking billboard I have ever seen: My favorite dessert flavor is Mint Chocolate Chip. To see an explosion of flavor come to … Continue reading
Posted in Uncategorized
Tagged Branding, CannabisCulture, FutureofMarketing, LiftedLifestyle, Welcome to the Future
4 Comments