Tag Archives: strategy

Fake news and advertising strategy

It’s not an original thought that the perpetuation of the idea of fake news is breeding an underlying sense of distrust among consumers. We’re reticent to believe what the media is telling us so what makes advertising any different? If … Continue reading

Posted in Uncategorized | Tagged , , | 4 Comments

Everyone and their mothers love GIFs

          Yes, hello to you over there reading this blog! I hope you didn’t mind my use of GIF to express my genuine excitement to be talking about GIF with you today. You’ve seen these around—in … Continue reading

Posted in Uncategorized | Tagged , , , , , , , | 9 Comments

Hey, Alexa: Is it time for Voice Marketing?

It was not long ago many of us sport fanatics (or snacks fanatics, let’s be real) got together in the name of Super Bowl LII. As 103.4 millions of people gathered to watch the classic underdog story play out, defeating … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , , | 4 Comments

The logos are coming! Corporate logos on professional jerseys: Do you even care?

The logos are coming! Well, in the case of the NBA they’re already here in the form of a pilot program that’s expected to run 3 years. But for other major North American sports groups such as the NFL, MLB, … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , | 9 Comments

Should Brand Share Control of the Message with the Public?

Dove’s conceptual ad campaign of ‘Real Beauty’ since 2004 has been one of the most talked-about cases over the decades. Some celebrate it as an inspiring template for creating buzz and building an emotional connection with consumers, while some criticize … Continue reading

Posted in Uncategorized | Tagged , , , , , , , | 2 Comments

Secret Sauce to Effective Marketing

I recently came across a blog post by Strong Social. It didn’t necessarily state anything new or revolutionary. It did however bring attention to something simple and obvious that is extremely critical to anyone who works in communication: It is … Continue reading

Posted in Uncategorized | Tagged , , , | 1 Comment

Craft beer: Is this market “saturated”?

It’s Fall, so naturally, I think about football…and beer. I load myself up in my Uggs and flannel shirt and head on down to my local grocery store to stock up before the big tailgate party. But wait! Where did … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , , | 6 Comments

Jed and Jenny: A story of persuasion

I thought it might be fun to use an infographic to illustrate an important communication topic. The Persuasion Knowledge Model was the first theory of persuasion to account for the knowledge possessed by a message’s receiver in the outcome of the … Continue reading

Posted in Uncategorized | Tagged , , , | 3 Comments

It’s still a $50bn business in the US-marketing strategies in cosmetics industry

As a makeup addict myself, I spend over $150 every month on all types of cosmetics such as makeups, perfumes, skin cares, nail polishes and so on. The global cosmetics industry is still considered to be a multibillion dollar business. … Continue reading

Posted in Uncategorized | Tagged , , , , | 10 Comments