-
Recent Posts
- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
Recent Comments
- Don K Ochoa on Rolex – Will the Bubble burst?
- helpful site on Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed
- medium.com on Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed
- Olympus Vapor on Gladiator Sales 101
- Candace on 2020, Was it Really So Bad?
Archives
- July 2021
- December 2020
- November 2020
- October 2020
- September 2020
- June 2020
- May 2020
- April 2020
- March 2020
- February 2020
- January 2020
- December 2019
- November 2019
- October 2019
- September 2019
- August 2019
- July 2019
- June 2019
- May 2019
- December 2018
- November 2018
- October 2018
- September 2018
- April 2018
- March 2018
- February 2018
- January 2018
- September 2017
- August 2017
- July 2017
- June 2017
- May 2017
- April 2017
- March 2017
- February 2017
- January 2017
- December 2016
- November 2016
- October 2016
- September 2016
- April 2016
- March 2016
- February 2016
- January 2016
- August 2015
- July 2015
- June 2015
- May 2015
- December 2014
- November 2014
- October 2014
- September 2014
- April 2014
- March 2014
- February 2014
- December 2013
- November 2013
- October 2013
- September 2013
- April 2013
- March 2013
- February 2013
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
Categories
Meta
Tag Archives: marketing strategy
Authenticity and the Influencer: The Ultimate Paradox
You slowly open one eye. What time is it? Ten minutes before your alarm goes off. Perfect! You can either sleep for ten more minutes or check your phone before it’s time to wake up. You contemplate for no more … Continue reading
Advertising ROI and specialized campaigns at the 92nd annual Academy Awards
Awards Season as it is known, runs annually between November and February and includes award ceremonies like the Grammy’s, Golden Globes and tonight…the 92nd annual Academy Awards. Oh, and although not a true “awards” show we may as well include Super … Continue reading
Posted in Uncategorized
Tagged Advertising ROI, marketing strategy, Oscars, product placement, super bowl Liv
2 Comments
Subscription-based Disney+ ad free, but for how long?
When I received an email from Verizon Wireless offering me one free year of Disney+ I immediately signed up! The chance to enjoy it for one year free thrilled me! When do you ever get to enjoy anything for free – and … Continue reading
Would a Rose by Any Other Name Smell as Sweet? Super Bowl Ads
America is buzzing about this Sunday’s big game. Who will win? Chiefs or 49ers? How will the halftime show go? Will JLo and Shakira be incredible or will one of them have to live in the other’s shadow? What inevitable … Continue reading
Posted in Uncategorized
Tagged ads, advertisements, advertisers, Advertising, Commercials, marketing strategy, Super Bowl, super bowl Liv
6 Comments
More Creativity Through Diversity
Trying to solve a problem? Look at it from fresh angles. The Far Sidecomic above shows how diversity in your team can broaden problem solving and creative work. This works for new approaches in marketing or any creative pursuit … Continue reading
Posted in Uncategorized
Tagged Creative, diversity, marketing strategy, marketing teams, Marketing to Hispanics, Marketing to Women
2 Comments
About-Face: Time to rethink your Facebook marketing strategy
Recently, Facebook’s CEO announced platform changes that will reduce News Feed content from businesses, brands and media to better connect users with friends and family. According to Zuckerberg, Facebook is focused on improving the experience by “helping users find relevant … Continue reading
From Natural Disaster Recovery to Supporting Local Small Business: 2018 Super Bowl Ads are here!
Image retrieved https://okdiario.com/img/2018/01/22/super-bowl-interior.jpg Calling all football fans and marketing creatives alike. As preparations are underway for the big game this Sunday between the New England Patriots and the Philadelphia Eagles, Super Bowl fans everywhere will have plenty to look forward … Continue reading
Oh Snap. That selfie is actually ‘influencer marketing’
Your favorite celebrity on Instagram isn’t just showing you her favorite pair of shades in that selfie on the beach – she is likely getting paid by the brand to endorse the product to millions of followers –this is the … Continue reading
What IKEA Told Us
With the growth of global consumer market, many companies start expanding their business to foreign countries. When they get into a new market they are not very familiar with, new marketing strategies would be usually created to adapt to local … Continue reading