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Recent Posts
- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Tag Archives: Advertising
Cutting the Cord is Back and the Future is Bright – My Buyer Journey
[http://www.technologytell.com/hometech/files/2013/08/rabbitears.jpg] I first cut the cord on cable TV several years ago. More than a way to save money, it was a practical step, being a busy consultant flying over 100k miles a year. There was no point of subscribing … Continue reading
Posted in Uncategorized
Tagged Advertising, Branding, buyer journey, cut the cord, internet tv, Marketing, psvue, slingtv, Social Media
2 Comments
Truffle Pig: Why brands need to dig deep to get their messages out
Late last month, global advertising firm WPP announced a partnership with Snapchat and The Daily Mail to create a new type of advertising agency. The venture, called Truffle Pig, would deliver “story driven marketing” for brands. Leveraging Snapchat’s social network, … Continue reading
Posted in Uncategorized
Tagged Advertising, content, Digital, Marketing, red bull, Social Media, storify, truffle pig, upworthy
1 Comment
Cause Marketing Spotlight: “Creative For A Cause” Campaign by Fiverr
Fiverr, the world’s larget marketplace for creative and professional services, has teamed up with Ad Age, Creativity, Internet Week, and Code/Interactive (C/I) to host “Creative For A Cause,” an ad design contest to raise awareness about the need for diversity … Continue reading
How many times have targeted ads aimed right at you?
Thanks to big data and social media, the marketing and advertising world is becoming more efficient. These technologies help us filter all those unnecessary exposure to irrelevant content, and thus optimize advertisers’ media budget. (And of course, invade our privacy.) … Continue reading
Calling All OfficeMax Elves
The holidays are just around the corner and a well-developed holiday marketing campaign can live forever. In 2006 OfficeMax developed a campaign called Elf Yourself, which got almost 200 visits every second after its launch. This success of the campaign … Continue reading
Subliminal Sophistication and Sexiness
As I set sights on the cigarettes placed strategically next to the cash register, I stole a glance sideways. Guilt created anxiety but aspirations to an artistic identity provided resolve. The overt tobacco advertising still allowed on billboards at the … Continue reading
Posted in Uncategorized
Tagged Advertising, Beer, Bread, Cigarrettes, Coca Cola, Cologne, Ethics, Guerrilla Marketing, Honesty, Power, Sex, Sophistication, Subliminal Advertising, transparency, Workout
3 Comments
Yummy for Yum: A no-go logo
Some of you fast-food aficionados may recognize the name Yum Brands. Others of us may better recognize their product lines. Yum Brands, the parent company of KFC, Pizza Hut, and Taco Bell recently launched a new Vietnamese inspired restaurant known … Continue reading
Posted in Uncategorized
Tagged Advertising, Brand, Branding, cultural awareness, Integrated Marketing, logo, Logo Design, strategy
4 Comments
Made to stick in a good way
New York Times bestseller, Heath brothers’ Made to Stick, inspires me in many ways as and beyond a marketer. Its SUCCESs model, referring to create a simple unexpected concrete credentialed emotional story, is also extremely helpful for creatives to generate … Continue reading
Posted in Uncategorized
Tagged Advertising, Apple, Marketing, Microsoft, Nokia, Non-profit organization, Samsung
2 Comments
Without split ends, I too can overcome adversity
Pantene Philippines has recently launched the “Whip It” campaign, elaborating on the parent companies long running “Shine Strong” campaign. Since I’ve been in grad school I haven’t had much time to spend on social media. Recently during my break I … Continue reading
Posted in Uncategorized
Tagged #WhipIt, Advertising, Brand, emotional advertisement, feminism, hair care, pandering, Pantene, Whip It
3 Comments