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Recent Posts
- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Tag Archives: Advertising
Driving Brand Awareness By Letting Others Do Your Talking
When I took my first job as a public relations account executive in an integrated marketing agency back in the late 90s, the vast majority of our technology clients spent a large percentage of their marketing budgets on the creation … Continue reading
Making Marketing Mobile
Another significant shift is beginning to occur in how consumers utilize the interactive space. The growth of ownership and usage of mobile devices such as smartphones and tablets is beginning to affect user behavioral patterns and interactions with online content. … Continue reading
Posted in Uncategorized
Tagged Advertising, Android, brand association, Branding, brands, communication, Facebook, google, integrated, Integrated Marketing, iPad, iPhone, mobile, PC, QR Codes, smartphone, Sports Marketing, strategy, tablets, Technology, Twitter, University of Southern California
2 Comments
Does Adam Sandler Really Eat Popeye’s? Do You Care?
Have you ever watched a television show or movie and seen the actors drinking a Coke, working on a MAC, wearing Ray Ban sunglasses or eating pizza right out of a Pizza Hut box? If you haven’t seen these particular … Continue reading
Posted in Uncategorized
Tagged Advertising, brand entertainment, Branding, celebrity, product placement
2 Comments
Packers vs. Steelers? or Best Buy vs. Volskswagen? The Then and Now of Super Bowl Advertising
As per annum, this week the whole of America (and a large proportion of the rest of the world) will congregate and consume in front of the sporting calendar’s most anticipated contest; The Super Bowl. In recent years, the NFL’s … Continue reading
Posted in Uncategorized
Tagged Advertising, Integrated Marketing, Marketing, Sports Marketing, Super Bowl
3 Comments