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Recent Posts
- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Tag Archives: Branding
Yummy for Yum: A no-go logo
Some of you fast-food aficionados may recognize the name Yum Brands. Others of us may better recognize their product lines. Yum Brands, the parent company of KFC, Pizza Hut, and Taco Bell recently launched a new Vietnamese inspired restaurant known … Continue reading
Posted in Uncategorized
Tagged Advertising, Brand, Branding, cultural awareness, Integrated Marketing, logo, Logo Design, strategy
4 Comments
Re-consider Internet’s Impact: Online Branding vs. Online Brand
Before starting discussion, let us review the latest commercial campaign of Burberry online. Coordinated with the internet magnate Google, the British luxury brand has provided new form of consumer engagement, Burberry Kisses—-a visually immersive and interactive experience that allows users … Continue reading
Atlanta’s “World of Coke” – a shrine to a brand
We all know that when it comes to integrated marketing, Coke is pretty much the king. From television to print ads, online content and more, Coke knows how to integrate it’s marketing channels. But Coke’s taken it one step further … Continue reading
Taking Brand Messaging to a whole other world.
FaceBooks recent IPO debacle, in contrast to Google’s more stellar public release, does not diminish the company’s intrinsic value. Its true value stems from its biggest asset, its more than 800 million registered users worldwide. Essentially it has become the … Continue reading
Posted in Uncategorized
Tagged Branding, Facebook, google, mass media, mobile apps, second life, Social Media, virtual worlds
4 Comments
3 Reasons Why Your Brand Is Boring
Watch this video to truly understand how to not have a boring brand. “The brand is not really controlled by marketing people, despite their huge budgets, their research programs and their panoply of branding, advertising and event managing…the brand is … Continue reading
Making Marketing Mobile
Another significant shift is beginning to occur in how consumers utilize the interactive space. The growth of ownership and usage of mobile devices such as smartphones and tablets is beginning to affect user behavioral patterns and interactions with online content. … Continue reading
Posted in Uncategorized
Tagged Advertising, Android, brand association, Branding, brands, communication, Facebook, google, integrated, Integrated Marketing, iPad, iPhone, mobile, PC, QR Codes, smartphone, Sports Marketing, strategy, tablets, Technology, Twitter, University of Southern California
2 Comments
Does Adam Sandler Really Eat Popeye’s? Do You Care?
Have you ever watched a television show or movie and seen the actors drinking a Coke, working on a MAC, wearing Ray Ban sunglasses or eating pizza right out of a Pizza Hut box? If you haven’t seen these particular … Continue reading
Posted in Uncategorized
Tagged Advertising, brand entertainment, Branding, celebrity, product placement
2 Comments
Branding the British Royal Family
Should the British royal family be allowed to use its ‘brand’ to generate money and to relieve the British taxpayers? Continue reading
Posted in Uncategorized
Tagged Brand, Branding, brands, Kate Middleton, merchandise, Prince William, royal wedding, the Queen
5 Comments
This is Not Your Grandma’s Girl Scouts: The Centennial Re-branding of Girl Scouts of USA
It’s that time of year again – piles of brightly colored boxes are beginning to appear stacked high on tables outside storefronts all over the world. This is not a special holiday or shoe sale, but the annual Girl Scouts’ … Continue reading
Win-Win Branding at the Oscars: Dresses
nd so every year again, Oscar audiences around the world are eager to catch a glimpse at the latest gowns and frocks, judging and dreaming, and buying into the lifestyle they promise – mostly with their minds, and sometimes also with their money. Continue reading
Posted in Uncategorized
Tagged 83rd Academy Awards, brand association, Branding, Luxury Goods, Marketing, Oscar Dresses, Oscars
2 Comments