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Recent Posts
- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Tag Archives: Marketing
Truffle Pig: Why brands need to dig deep to get their messages out
Late last month, global advertising firm WPP announced a partnership with Snapchat and The Daily Mail to create a new type of advertising agency. The venture, called Truffle Pig, would deliver “story driven marketing” for brands. Leveraging Snapchat’s social network, … Continue reading
Posted in Uncategorized
Tagged Advertising, content, Digital, Marketing, red bull, Social Media, storify, truffle pig, upworthy
1 Comment
Second Screen Shopping Says Bye Buy to Retail Endcaps and Displays
A fellow Trojan and one of my favorite group members, Kristal Shipp, sent our group a link of Gary Vaynerchuck’s #AskGaryVee Espisode 45. Apparently when he’s not throwing jabs and right hooks, Gary V. hosts an online segment in which … Continue reading
How Belgium conquered the world.
From the age of seven, I spent about ten years in Belgium, culminating in grad school in Leuven—home of Stella Artois—and a stint working in Brussels, the capital city. Belgium is a small country about the size of Maryland, with … Continue reading
Posted in Uncategorized
Tagged Annenberg, Beer, belgium, beverage, Brand, Branding, communication, country of origin effect, high-touch, hipster, Marketing, stella, trappist, USC
10 Comments
How many times have targeted ads aimed right at you?
Thanks to big data and social media, the marketing and advertising world is becoming more efficient. These technologies help us filter all those unnecessary exposure to irrelevant content, and thus optimize advertisers’ media budget. (And of course, invade our privacy.) … Continue reading
Jed and Jenny: A story of persuasion
I thought it might be fun to use an infographic to illustrate an important communication topic. The Persuasion Knowledge Model was the first theory of persuasion to account for the knowledge possessed by a message’s receiver in the outcome of the … Continue reading
Calling All OfficeMax Elves
The holidays are just around the corner and a well-developed holiday marketing campaign can live forever. In 2006 OfficeMax developed a campaign called Elf Yourself, which got almost 200 visits every second after its launch. This success of the campaign … Continue reading
Made to stick in a good way
New York Times bestseller, Heath brothers’ Made to Stick, inspires me in many ways as and beyond a marketer. Its SUCCESs model, referring to create a simple unexpected concrete credentialed emotional story, is also extremely helpful for creatives to generate … Continue reading
Posted in Uncategorized
Tagged Advertising, Apple, Marketing, Microsoft, Nokia, Non-profit organization, Samsung
2 Comments
This month Facebook turned 10 years old (Oremus, 2014). Our daily lives are now filled with retweets, trending topics and likes. I think everyone can acknowledge the ground-shifting, wave-making changes social media has wrought on personal interactions, social connectivity, journalism … Continue reading
Arcade Fire: Yet another casualty of faulty guerrilla marketing
Ah, the elusive success of the guerrilla marketing campaign… That tricky little green fairy chased by nouveau-marketing firms and cutting edge ad agencies. As Jay Conrad Levison, coiner of the actual phrase defines it, the art of “achieving conventional goals, … Continue reading
Posted in Uncategorized
Tagged Advertising, Ambient Advertising, Ethics, Guerrilla Marketing, Integrated Marketing, Marketing, Music
Comments Off on Arcade Fire: Yet another casualty of faulty guerrilla marketing
Cause-Related Marketing: a Socially Responsible Company or a PR Stunt?
A few days ago, I went shopping with my friends at Glendale Galleria. We passed a Lush store and were attracted by a notice on the board at the entrance of the store, which said if you brought back 5 … Continue reading