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Recent Posts
- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Tag Archives: brand association
Green Gone Wild – A change in brand perception?
In 2008 Business Pundit (BP) listed one of the most controversial companies in their 25 Big Companies That Are Going Green article. Who was it you ask? (Insert drum roll here) Goldman Sachs! According to BP, in 2005 Goldman Sachs … Continue reading
Do you sponsor a freedom fighter or terrorist?
AT&T, Coca-Cola, Corona, JetBlue, the New York Yankees and Univision are among the corporate sponsors that have pulled their support from the 2017 National Puerto Rican Day Parade. The parade, one of the largest Hispanic cultural events that takes place in … Continue reading
Should Brand Share Control of the Message with the Public?
Dove’s conceptual ad campaign of ‘Real Beauty’ since 2004 has been one of the most talked-about cases over the decades. Some celebrate it as an inspiring template for creating buzz and building an emotional connection with consumers, while some criticize … Continue reading
Posted in Uncategorized
Tagged Advertising, Brand, brand association, dove, IMC, Marketing to Women, Real Beauty, strategy
2 Comments
Did that make you cry?
Offensive imagery for brands have been pervasive in American history and many of these brands are propagated by derogatory stereotypes (Bhasin, 2011). For instance, Aunt Jemima, a brand that still exists today, but has been dramatically altered since its first … Continue reading
What Color is Your Company’s Logo?
Although I’m not a graphic designer (maybe a wannabe), corporate visual identity has always fascinated me. Whether you’re working at a start-up company, or creating a campaign, or selecting new product packaging – hoping for a unique and inspiring look … Continue reading
Posted in Uncategorized
Tagged brand association, brand identity, Color, color psychology, Corporate Identity, graphic design, Infographics, Logo Design
18 Comments
Making Marketing Mobile
Another significant shift is beginning to occur in how consumers utilize the interactive space. The growth of ownership and usage of mobile devices such as smartphones and tablets is beginning to affect user behavioral patterns and interactions with online content. … Continue reading
Posted in Uncategorized
Tagged Advertising, Android, brand association, Branding, brands, communication, Facebook, google, integrated, Integrated Marketing, iPad, iPhone, mobile, PC, QR Codes, smartphone, Sports Marketing, strategy, tablets, Technology, Twitter, University of Southern California
2 Comments
Win-Win Branding at the Oscars: Dresses
nd so every year again, Oscar audiences around the world are eager to catch a glimpse at the latest gowns and frocks, judging and dreaming, and buying into the lifestyle they promise – mostly with their minds, and sometimes also with their money. Continue reading
Posted in Uncategorized
Tagged 83rd Academy Awards, brand association, Branding, Luxury Goods, Marketing, Oscar Dresses, Oscars
2 Comments
Making Vacuuming an Adventure!
For their new Kompressor Elite vacuum cleaner, LG made an ad that takes viewers into a vintage-looking toy world, with a story line seemingly inspired by the most recent addition to the Toy Story movies, Toy Story 3. While vacuum … Continue reading
Posted in Uncategorized
Tagged brand association, brand equity, LG, story telling, Toy Story
1 Comment