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Recent Posts
- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Tag Archives: Branding
Live Video: Customer Engagement in Real Time!
Live video is being adopted as an effective marketing way by many brands including AT&T, McDonald’s, Maybelline and Airbnb (Dietrich & Weller, 2017). Live videos of McDonald’s and Maybelline were linked directly to specific products that brands are aimed at … Continue reading
Posted in Uncategorized
Tagged Branding, consumer engagement, digital marketing, Facebook, live video, target audience
7 Comments
‘I’m With Her’: Deconstructing Clinton’s Failed Presidential Bid
It’s highly doubtful that Hillary Clinton’s campaign slogan doomed her presidential hopes. No, that falls into another area of communication: her inability to connect with people on a human level. But, roll with me here a minute on the slogan. … Continue reading
Just Another Basic
Brands try to pass brand content as advertising and vice versa; in the process, they are often left with bland context. There is a fine line between branded content and advertising. When brands try to pitch branded content as advertising … Continue reading
Posted in Uncategorized
Tagged Advertising, Brand, Branding, IMC, Social Media, social media marketing
3 Comments
Craft beer: Is this market “saturated”?
It’s Fall, so naturally, I think about football…and beer. I load myself up in my Uggs and flannel shirt and head on down to my local grocery store to stock up before the big tailgate party. But wait! Where did … Continue reading
Posted in Uncategorized
Tagged Brand, brand equity, Branding, brands, Fads, Integrated Marketing, market saturation, market share, marketing trends, new concept, Product Life Cycle, strategy
6 Comments
Cutting the Cord is Back and the Future is Bright – My Buyer Journey
[http://www.technologytell.com/hometech/files/2013/08/rabbitears.jpg] I first cut the cord on cable TV several years ago. More than a way to save money, it was a practical step, being a busy consultant flying over 100k miles a year. There was no point of subscribing … Continue reading
Posted in Uncategorized
Tagged Advertising, Branding, buyer journey, cut the cord, internet tv, Marketing, psvue, slingtv, Social Media
2 Comments
Brand Loyalty. A Marketing Paradox?
Brand loyalty. The holy grail of branding, marketing, and advertising. It is believed to be the byproduct of building deep connections and meaningful relationships between customers and their beloved brands. Once you earn your customers’ loyalty, then you can count on it to defend or even increase your … Continue reading
Headphones? Who Needs Headphones?
Even those who can’t distinguish a megabyte from a megapixel know that Apple deleted the headphone jack from their new iPhones. Critics and comedians are relentless in making the decision the joke de jour. While the pundits debate the merit … Continue reading
How Belgium conquered the world.
From the age of seven, I spent about ten years in Belgium, culminating in grad school in Leuven—home of Stella Artois—and a stint working in Brussels, the capital city. Belgium is a small country about the size of Maryland, with … Continue reading
Posted in Uncategorized
Tagged Annenberg, Beer, belgium, beverage, Brand, Branding, communication, country of origin effect, high-touch, hipster, Marketing, stella, trappist, USC
10 Comments
Did that make you cry?
Offensive imagery for brands have been pervasive in American history and many of these brands are propagated by derogatory stereotypes (Bhasin, 2011). For instance, Aunt Jemima, a brand that still exists today, but has been dramatically altered since its first … Continue reading