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Recent Posts
- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Tag Archives: brands
During COVID, People Turn to Gaming, Should Brands?
Why do we [class] gaming as this niche platform, where anti-social people in their basements are playing games, when in fact there are billions of people playing casual games across the world?” – Greg Carroll, Activision Blizzard Are you trying … Continue reading
Can (or Should) Your Favorite Brand Have a Sex Life?
If the notion a brand could have a sex life piqued your curiosity, you might have been one of the 111,500 people who retweeted a risqué December 2019 post from Netflix, or one of the 440,000 who “liked” it as … Continue reading
Posted in Uncategorized
Tagged brand management, Branding, brands, Social Media, social media marketing, Twitter
10 Comments
Opinions in Advertising and Marketing
We live in an era where politics are now apart of daily dialogue, and the once clear-cut line between politics and daily conversations have merged. when considering the current climate, and concern for human rights, brands have also taken sides … Continue reading
Craft beer: Is this market “saturated”?
It’s Fall, so naturally, I think about football…and beer. I load myself up in my Uggs and flannel shirt and head on down to my local grocery store to stock up before the big tailgate party. But wait! Where did … Continue reading
Posted in Uncategorized
Tagged Brand, brand equity, Branding, brands, Fads, Integrated Marketing, market saturation, market share, marketing trends, new concept, Product Life Cycle, strategy
6 Comments
Situational Analysis: Branding drones
While watching TV recently I was surprised to see that an Audi commercial (The drones. YouTube.) featured a driver using the car’s backup camera to escape from drones. I was surprised for two reasons. First, I am secretly scared of … Continue reading
Did that make you cry?
Offensive imagery for brands have been pervasive in American history and many of these brands are propagated by derogatory stereotypes (Bhasin, 2011). For instance, Aunt Jemima, a brand that still exists today, but has been dramatically altered since its first … Continue reading
“Windokia” or “Nokrosoft”? Neither.
One of the biggest (and probably the saddest) technology news recently was about the deal between Microsoft and Nokia, with the former company acquired the “Asha” and “Lumia” device name brand trademarks, while the Nokia brand will still be used … Continue reading
Making Marketing Mobile
Another significant shift is beginning to occur in how consumers utilize the interactive space. The growth of ownership and usage of mobile devices such as smartphones and tablets is beginning to affect user behavioral patterns and interactions with online content. … Continue reading
Posted in Uncategorized
Tagged Advertising, Android, brand association, Branding, brands, communication, Facebook, google, integrated, Integrated Marketing, iPad, iPhone, mobile, PC, QR Codes, smartphone, Sports Marketing, strategy, tablets, Technology, Twitter, University of Southern California
2 Comments
Branding the British Royal Family
Should the British royal family be allowed to use its ‘brand’ to generate money and to relieve the British taxpayers? Continue reading
Posted in Uncategorized
Tagged Brand, Branding, brands, Kate Middleton, merchandise, Prince William, royal wedding, the Queen
5 Comments
April Fools Day: An Innocent Joke or an Opportunistic Marketing Communication Strategy?
Once a year the public have become accustomed to an inundation of bogus stories circulating through popular press outlets. April Fool’s Day offers an opportunity for journalists to distribute wacky and farfetched content in the hope that they can hoodwink … Continue reading
Posted in Uncategorized
Tagged April Fools, bmw, brands, communication, google, groupon, Marketing, virgin
5 Comments