Tag Archives: USC

J. Biebz Is Back, In Full Throttle… And With A Lot Of “Changes”

One of the youngest, yet largest names in the music industry, globally famous Grammy Award winning pop superstar Justin Bieber has recently released his brand-new album titled Changes, and it debuts at number one on the World Billboard Artist Hot … Continue reading

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The Rise of the Influencer

While it may be simmering down, the pursuit of influencers and “every day” social media bloggers has had an immersive impact on the consumer packaged goods industry, and goes beyond the typical celebrity endorsements that used to dominate the past. … Continue reading

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Google AND Facebook Say No to More Money: Both Firms Ban Cryptocurrency Advertising Indefinitely

    On Wednesday, March 14th, Google confirmed that it was aligning with Facebook’s lead regarding cryptocurrency advertising by banning all advertisements on its advertising platforms and search results (Wilkes, 2018).  This ban includes cryptocurrency products such as cryptocurrencies themselves, initial … Continue reading

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Diversity in Marketing

Commercials have come along way in the last decade. Prior to 2010 the likelihood of finding a company that would take a chance to feature anything else but a “traditional family” was hard find. Hearken back the olden days when … Continue reading

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How Belgium conquered the world.

From the age of seven, I spent about ten years in Belgium, culminating in grad school in Leuven—home of Stella Artois—and a stint working in Brussels, the capital city. Belgium is a small country about the size of Maryland, with … Continue reading

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Calling All OfficeMax Elves

The holidays are just around the corner and a well-developed holiday marketing campaign can live forever.  In 2006 OfficeMax developed a campaign called Elf Yourself, which got almost 200 visits every second after its launch.  This success of the campaign … Continue reading

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MONOPOLY COLLECTS PARTNERS LIKE PROPERTIES

Hold your horse! One of the best-loved games Hasbro’s Monopoly axed a playing piece and I’m just finding out about this now?  Even worse, I found out about it on Facebook – through a Zappos ad?!  This game and I … Continue reading

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DirecTV vs. Viacom: The Crisis Communication Battle Rages On

On July 10th, 26 channels under the Viacom umbrella went dark on DirecTV’s satellite service. The age old business model of bundling television networks together may have run its course and this situation is creating a public relations nightmare for … Continue reading

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WILL YOU MAKE A BABY WITH ME?

(AKBaby, 2011) It all started in the fall of 2011, when the Japanese pop music sensation AKB48, Guinness World Record holder (Guinness World Records, 2010) for the world’s largest 64 member pop band, started a new marketing communication blitz launching the … Continue reading

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Don’t Get Left in the Dust by Gen Flux

They are fearless, they are tech savvy, they are not stuck in the past, and they are changing global communication. They are Generation Flux! Continue reading

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