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Recent Posts
- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Categories
Meta
Tag Archives: Technology
Mindfulness for Modern America
by Emily Carpenter-Pulskamp The 21stcentury comes with all kinds of amazing technology to make our lives easier, faster, and more connected. And super-efficient transportation means we can be in small town USA in the morning and then the bustling streets … Continue reading
Are Smartphones Out and Flip Phones In?
Long before the iPhone craze and Generation Z grew up, we lived in a time of Blackberry’s and flip phones. Now it seems as though the 2000s are making a comeback with the latest release of Motorola’s Razr and Samsung’s … Continue reading
Hey, Alexa: Is it time for Voice Marketing?
It was not long ago many of us sport fanatics (or snacks fanatics, let’s be real) got together in the name of Super Bowl LII. As 103.4 millions of people gathered to watch the classic underdog story play out, defeating … Continue reading
Posted in Uncategorized
Tagged Advertising, amazon, Brand, Commercials, google, Integrated Marketing, Marketing, Social Media, strategy, Super Bowl, Technology, voice marketing
4 Comments
My So Called “Tech” Life: Does Technology = Happiness for Women?
by Anastasia Lemle-Goodwin As an…ahem…middle-aged woman who was born as an, on-the-cusp, Gen-X / Gen-Y’er, I was brought up in the time before the INTERNET. Yes…..there was life before the World Wide Web and all these fancy gadgets like the … Continue reading
Posted in Uncategorized
Tagged Marketing to Women, Technology, usc annenberg, usc communications
12 Comments
Cause Marketing Spotlight: “Creative For A Cause” Campaign by Fiverr
Fiverr, the world’s larget marketplace for creative and professional services, has teamed up with Ad Age, Creativity, Internet Week, and Code/Interactive (C/I) to host “Creative For A Cause,” an ad design contest to raise awareness about the need for diversity … Continue reading
“Windokia” or “Nokrosoft”? Neither.
One of the biggest (and probably the saddest) technology news recently was about the deal between Microsoft and Nokia, with the former company acquired the “Asha” and “Lumia” device name brand trademarks, while the Nokia brand will still be used … Continue reading
Driving Brand Awareness By Letting Others Do Your Talking
When I took my first job as a public relations account executive in an integrated marketing agency back in the late 90s, the vast majority of our technology clients spent a large percentage of their marketing budgets on the creation … Continue reading
Making Marketing Mobile
Another significant shift is beginning to occur in how consumers utilize the interactive space. The growth of ownership and usage of mobile devices such as smartphones and tablets is beginning to affect user behavioral patterns and interactions with online content. … Continue reading
Posted in Uncategorized
Tagged Advertising, Android, brand association, Branding, brands, communication, Facebook, google, integrated, Integrated Marketing, iPad, iPhone, mobile, PC, QR Codes, smartphone, Sports Marketing, strategy, tablets, Technology, Twitter, University of Southern California
2 Comments
Savor the Spotlight for now, eBooks. It Might not Last for Long.
Remember the days when we used to visit bookstores, and spent hours browsing its shelves? Some of our pastimes included sitting on a couch while absorbed in our favorite reads. Now imagine getting cozied up with a hard and angular … Continue reading