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Recent Posts
- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Meta
Tag Archives: Marketing
Do you enjoy shopping in a gallery?
Last week, Carla Sozzani cut the ribbon on her concept shop launched in Shanghai, China. The four-level store was designed by American artist Kris Ruhs and Carla Sozzani. On the first floor are the shops for household items, a bookstore, … Continue reading
Facebook and the New Newsfeed: A Philosophical Take
When Facebook made the announcement about their new Newsfeed layout late last week Heraclitus came to mind. Yes, we’re getting philosophical. Stay with me here. I’ll be quick. Heraclitus was a 6th century Greek philosopher best known for moving the … Continue reading
Pardon me, do you remember Grey Poupon?
When the curtain opened on the 85th Academy Awards, I had already begun drafting a blog post about a new marketing initiative by the Girl Scouts of USA, who this season introduced a “nutritional” cookie featuring NutriFusion vitamin spread. I … Continue reading
Posted in Uncategorized
Tagged Academy Awards, Advertising, campaign, flashback, Grey Poupon, Marketing, Oscars, throwback
5 Comments
D23: How Disney integrated theme park fan sites into marketing campaigns
by Chuck Lionberger, APR WANTED: Millions of passionate fans. How passionate, you may ask? So passionate that they go out and write their own fan blogs, create fan podcasts, publish fan magazines and create entire fan communities — all around … Continue reading
Posted in Uncategorized
Tagged D23, Disney, fan sites, Marketing
Comments Off on D23: How Disney integrated theme park fan sites into marketing campaigns
Magazine covers turned into Windows 8 start screens!
If you have been watching any form of media in the U.S. lately, you would have most likely seen an ad displaying the Windows 8 live tile start screens. Whether it is a Surface tablet ad (which we watched in … Continue reading
Posted in Uncategorized
Tagged Advertising, Architectural Digest, Conde Nast, Creative, Glamour, Glamour Magazine, Magazine Cover, Magazine Print Ad, Magazines, Marketing, Print Ad, Print Marketing, Promos, Vanity Fair, Vanity Fair Magazine, Windows, Windows Live Tiles, Windows Start Screen, Windows Tiles, Windows8
7 Comments
It’s still a $50bn business in the US-marketing strategies in cosmetics industry
As a makeup addict myself, I spend over $150 every month on all types of cosmetics such as makeups, perfumes, skin cares, nail polishes and so on. The global cosmetics industry is still considered to be a multibillion dollar business. … Continue reading
WILL YOU MAKE A BABY WITH ME?
(AKBaby, 2011) It all started in the fall of 2011, when the Japanese pop music sensation AKB48, Guinness World Record holder (Guinness World Records, 2010) for the world’s largest 64 member pop band, started a new marketing communication blitz launching the … Continue reading
Posted in Uncategorized
Tagged Aaron Fowles, AKB48, AKBaby, Annenberg, Brand, communication, Democratic, Fan, Guinness, Integrated Marketing, Japan, Japanese, Marketing, Natsumi Hirajima, Pop, Rumi Yonezawa, USC, Yasushi Akimoto
Comments Off on WILL YOU MAKE A BABY WITH ME?
Click, Click…Done!
Online grocery shopping is the way of the world these days. The ability to shop online has become more than a convenience, but a necessity for me. Who has time to go grocery shopping anymore, anyway? I am an avid … Continue reading
Posted in Uncategorized
Tagged Advertising, ambient marketing, convenience, groceries, Marketing, online, online shopping, time-saver, vons, Vons.com
9 Comments
Driving Brand Awareness By Letting Others Do Your Talking
When I took my first job as a public relations account executive in an integrated marketing agency back in the late 90s, the vast majority of our technology clients spent a large percentage of their marketing budgets on the creation … Continue reading
April Fools Day: An Innocent Joke or an Opportunistic Marketing Communication Strategy?
Once a year the public have become accustomed to an inundation of bogus stories circulating through popular press outlets. April Fool’s Day offers an opportunity for journalists to distribute wacky and farfetched content in the hope that they can hoodwink … Continue reading
Posted in Uncategorized
Tagged April Fools, bmw, brands, communication, google, groupon, Marketing, virgin
5 Comments