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Recent Posts
- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Tag Archives: Integrated Marketing
MONOPOLY COLLECTS PARTNERS LIKE PROPERTIES
Hold your horse! One of the best-loved games Hasbro’s Monopoly axed a playing piece and I’m just finding out about this now? Even worse, I found out about it on Facebook – through a Zappos ad?! This game and I … Continue reading
Posted in Uncategorized
Tagged CA Lottery, Facebook, Integrated Marketing, McDonald's, Monopoly, USC, USPS
10 Comments
WILL YOU MAKE A BABY WITH ME?
(AKBaby, 2011) It all started in the fall of 2011, when the Japanese pop music sensation AKB48, Guinness World Record holder (Guinness World Records, 2010) for the world’s largest 64 member pop band, started a new marketing communication blitz launching the … Continue reading
Posted in Uncategorized
Tagged Aaron Fowles, AKB48, AKBaby, Annenberg, Brand, communication, Democratic, Fan, Guinness, Integrated Marketing, Japan, Japanese, Marketing, Natsumi Hirajima, Pop, Rumi Yonezawa, USC, Yasushi Akimoto
Comments Off on WILL YOU MAKE A BABY WITH ME?
Tablets Take a Shopping Trip
As I discussed in my last article on the blog, Making Marketing Mobile, companies have to ensure that their integrated marketing plans include concentration on the digital space. More specifically, this focus will need to be targeted to mobile device … Continue reading
Posted in Uncategorized
Tagged Advertising, Apple, browsers, e-commerce, Integrated Marketing, Internet marketing, iOS, iPad, mobile apps, PC, tablets, University of Southern California
1 Comment
Why blow up your TV set? Hybridcast is coming in 2013!
On May 23, 2012, Nippon Hosou Kyoukai (NHK) made an announcement in Japan about a new integrated television watching experience dubbed “Hybridcast” (Beach, 2012; Diginfonews, 2012; Buckley, 2012). Continue reading
Posted in Uncategorized
Tagged Aaron Fowles, connected, HTML5, Hybridcast, Integrated Marketing, interact, interactive, Japan, NHK, sports, steroids, tablets, television
4 Comments
Driving Brand Awareness By Letting Others Do Your Talking
When I took my first job as a public relations account executive in an integrated marketing agency back in the late 90s, the vast majority of our technology clients spent a large percentage of their marketing budgets on the creation … Continue reading
Making Marketing Mobile
Another significant shift is beginning to occur in how consumers utilize the interactive space. The growth of ownership and usage of mobile devices such as smartphones and tablets is beginning to affect user behavioral patterns and interactions with online content. … Continue reading
Posted in Uncategorized
Tagged Advertising, Android, brand association, Branding, brands, communication, Facebook, google, integrated, Integrated Marketing, iPad, iPhone, mobile, PC, QR Codes, smartphone, Sports Marketing, strategy, tablets, Technology, Twitter, University of Southern California
2 Comments
Got a Problem? There’s a Crowd for That
Written by Megan Samuels Need a centuries old mathematical theorem solved or a consumer-generated commercial for a product? No problem, there’s a crowd for that. What’s Crowdsourcing? Crowdsourcing is like outsourcing, but different. Instead of hiring an outside firm to, … Continue reading
Posted in Uncategorized
Tagged consumer involvement, consumer-generated, crowdsourcing, Integrated Marketing
5 Comments
Framing Footsteps & Fairytales
My friend and I were walking on campus last week and came across a table with people in hot pink shirts promoting the Nike + “She Runs LA” 10K run and its associated after party to occur last Thursday night in … Continue reading
Packers vs. Steelers? or Best Buy vs. Volskswagen? The Then and Now of Super Bowl Advertising
As per annum, this week the whole of America (and a large proportion of the rest of the world) will congregate and consume in front of the sporting calendar’s most anticipated contest; The Super Bowl. In recent years, the NFL’s … Continue reading
Posted in Uncategorized
Tagged Advertising, Integrated Marketing, Marketing, Sports Marketing, Super Bowl
3 Comments